5184 Director of External Affairs and Marketing

Position Title: Director of External Affairs & Marketing
Location: District
Reporting Manager: Chief of Staff
Direct Reports: NA
Work Schedule: 260 Day Contract
Position Goal & Overview:
This position supports the district's mission to provide high-quality educational opportunities in a safe, supportive, and
engaging learning environment for all students.
Essential Duties and Responsibilities
The following duties are representative of the position and are not intended to be all-inclusive:
• Event Planning: Plan and execute districtwide events, celebrations, and special initiatives, including logistics,
vendors, sponsors, budgets, and timelines.
• Marketing & Branding: Develop and coordinate marketing campaigns that promote JMCSS schools, programs,
achievements, and enrollment opportunities while strengthening the district brand.
• Vendor & Community Relations: Build and maintain relationships with vendors, sponsors, businesses, and
community partners and identify opportunities for collaboration and support.
• Alumni Relations: Develop alumni engagement initiatives, communications, and events that connect alumni to
JMCSS and support mentorship, career opportunities, scholarships, and partnerships.
• District Campaigns: Lead districtwide campaigns and special initiatives that increase awareness, engagement,
enrollment, and community support.
• Student Enrollment: Develop and coordinate recruitment and enrollment strategies in collaboration with schools
and community partners; monitor trends and recommend improvements.
• Project Management: Manage multiple initiatives, timelines, budgets, and deliverables while collaborating across
departments, schools, and community stakeholders.
• Perform other duties as assigned by the Superintendent and/or Superintendent designee.
Qualifications & Training
• Bachelor's degree in marketing, Communications, Public Relations, Business Administration, Education, Event
Management, Public Administration, or a related field (Master's preferred)
• Three or more years of progressively responsible experience in marketing, communications, event planning,
community engagement, enrollment, business development, public relations, or a related area
• Experience managing projects, events, campaigns, or community partnerships
• Experience with student recruitment or enrollment initiatives
• Experience with alumni engagement or advancement programs
• Alternatives to the above qualifications as the Superintendent might find appropriate and acceptable