Account Based Marketing Lead
Posted Updated
Description
- Lead strategic planning, development, oversight, and optimization of account-based marketing campaigns incorporating thought leadership and high value content in support of customers and representing ULs global portfolio.
- Own the scaling up of support solutions for Global and Strategic Account teams, including customer facing materials, communications support and amplification, liaising Global and Strategic Account teams marketing and sales enablement needs through standard marketing systems and processes.
- Provide a range of editorial and communications consult to coworkers and other business partners, both strategic and tactical, as necessary, including creation of marketing and communication plans.
- Owns development of key messaging and value propositions that links our portfolio and industry messaging to our Global and Strategic customers business strategies.
- Support the industry and product marketing team in the development of industry presentation materials that would be used in customer presentations.
- Lead development of global and strategic account presentations, videos and executive speeches that would be used for meetings and events with our global and strategic accounts.
- Employs storytelling techniques to create compelling content.
- Pursue a derivative content model that connects and maximizes any enablement or customer-facing material developed.
- Ensures sales enablement needs of our global and strategic account team are understood and met, partnering with Commercial Excellence as needed.
- Follow the UL Standards of Business Conduct and follow all physical and digital security practices.
- Contribute to business success by performing other tasks as required.
- Degree in Business, Marketing, Communications or related field with a minimum of 6 years directly related experience.
- Specialized knowledge and experience with account-based marketing.
- Knowledge of social/digital marketing development and performance.
- Experience partnering with regional resources to support localization of marketing approaches.
- Strong written and oral communication skills.
- Strong collaboration skills
- Strong project planning and management skills.
- Strategic thinking, analytical acumen.
- Budget management and tracking skills.
- Strong capabilities and experience working with senior leaders.
- Process improvement.
- Ability to work in a matrix environment.
- Able to understand technical and scientific issues and to translate complex information for non-scientific audiences.