After-Sales & Precision Farming Marketing Manager

The After-Sales & Precision Farming Marketing Manager owns the strategic and commercial marketing for After-Sales & Precision Farming, covering Genuine Parts, KVG Services and Precision Farming Solutions across the Kverneland, Vicon and Kubota Implements brands. The role combines commercial, dealer-facing marketing execution for After-Sales marketing with commercial product marketing responsibility for Precision Farming, sitting at the crossroads of campaign planning, product marketing, content production and cross-functional collaboration with Sales Companies (SC), Sales Managers, Product Managers (CPM/SPM), GRMC and external agencies.

Description of the Role & Responsibilities

• Own and maintain the After-Sales & Precision Farming marketing plan.
• Develop and implement product marketing plans and campaigns in cooperation with Commercial and Strategic Product Management (CPM/SPM).
• Maintain and update the product Go-to-market Roadmap in cooperation with SPM, CPM, Product Development and the Marketing Director.
• Develop marketing launch plans following the go-to-market strategy in cooperation with CPM, GRMC and Sales Companies.
• Own product marketing across all relevant brands and product groups.
• Design and execute online and offline marketing campaigns in cooperation with the Digital Specialist, GRMC and Sales Companies.
• Develop product stories in cooperation with PM and Sales Companies.
• Drive competitor benchmarking on offers and promotions to support campaign positioning.
• Produce and maintain dealer-facing marketing materials, including brochures, leaflets, product information, presentations, price lists and seasonal promotional materials.
• Organize photo and video shoots with SPM/CPM and external suppliers, including production of photo, video and animation content.
• Safeguard corporate branding and design guidelines across all marketing materials.
• Plan and support product training, including iXperience Days and other training events.
• Steer the product naming strategy in cooperation with SPM, Sales Companies and IP.
• Plan and support trade shows and events.
• Maintain regular marketing alignment with GRMC, Sales Companies and Kubota Marketing.

• Strong command of social media platforms and content scheduling tools.
• Familiarity with CMS platforms (e.g. Crownpeak, eZ Publish) and with CRM Microsoft Dynamics 365.
• Solid analytical skills with ability to translate data into actionable insights.
• Excellent organisational skills with attention to detail and ability to manage multiple priorities.
• Good communication and cross-functional collaboration skills.
• Fluent in English; additional European languages are a plus.

Education

• Master’s degree in Marketing, Communications, Business, Agribusiness or a related field.
• Proven experience in product or commercial marketing, ideally in related B2B/industrial or agricultural sector.