Area General Manager, OH Market

Get ready, Ohio! VASA is coming to town!

We’re launching in a brand-new market—and we’re looking for a VASA leader to build it from the ground up.

This role will open and run our first club in Ohio in Dayton as the Area General Manager, building the team and setting the standard from day one. As we expand, you’ll develop your Assistant General Manager into a GM and transition into a District Manager role—leading multiple clubs and scaling the market.

You’ll play a key role in bringing the House of VASA to life—translating our Core 4 into how teams show up every day, building a culture of ownership and accountability, and creating an UPLIFTing experience for both members and team members in a new community.

This is a strong next step for General Managers ready to grow into District Manager scope, or District Managers looking to expand their impact and build a market from the ground up. Relocation support is available for those ready to make the move.

To be considered for this opportunity, candidates should partner with their current leader and be recommended by their Regional Director.

COMPENSATION DETAILS

• Base salary + commission eligibility
• Eligible to participate in the General Manager monthly bonus program for each assigned club, with the opportunity to earn up to $1,000 per month per club based on each club's performance metrics.
• Relocation Support

PURPOSE

The Area General Manager is energetic, diligent, organized, and knows how to drive teams toward results. The ideal candidate has a take-charge personality and a reputation for getting things done. As an Area General Manager, you will manage and direct operations at several VASA locations within your assigned region. Your job will involve travel between locations and building a team of results-driven, culture-based club leaders. Each day is an opportunity for success. You’ll have the chance to reset, learn, and grow daily, allowing you to make meaningful progress and achieve new victories. We value a fresh perspective and encourage continuous improvement—every day is a new chance to win.

DELIVERABLES

• Responsible for driving pace, financial performance, and consistency in each of the clubs being managed.
• Drive operational goals, objectives, and priorities for all GMs and responsible for attainment of financial results for your district (e.g., member growth, revenue, club operating profit, fitness revenue, labor, employee turnover and member retention).
• Manage and provide guidance on the district’s operating budget and approve discretionary expenditures (within set guidelines) for all clubs within the district.
• Responsible for the hiring and development of the district team with particular emphasis on club leadership positions.
• Communicate facility challenges and recommend improvement opportunities to the Regional Director/VP of Ops.
• Responsible for the performance management of team members across the district as required to maintain consistent company standards and financial results.
• Responsible for communicating and upholding consistent company standards and leading by example for delivering the House of VASA approach, purpose, and foundation; manage clean, friendly, and well-maintained clubs.
• Ensure managers create and maintain an UPLIFT culture at all clubs within the district.

MANAGEMENT

• Provide consistent accountability for direct reports through training, coaching, conducting planning sessions, and performance reviews. Recognize good performance and discipline when necessary.
• Hold GMs accountable for driving and delivering results.
• Control club and district labor on a weekly basis to meet budget expectations.
• Analyze data and use in club learnings to drive problem solving at a quick pace.
• Partner with GMs, HR, and recruiters to find and hire new management for clubs.
• Recruit, interview, and hire GMs.
• Provide direction on club leadership hires.
• Lead and facilitate succession planning and talent review processes with club managers.
• Develop direct reports by communicating priorities and equipping the team to achieve results through significant face time and coaching.
• Provide direction to GMs to deliver on agreed upon performance goals and implementation of corporate and regional initiatives.
• Monitor club facilities to ensure execution of our purpose and adherence to company programs and initiatives and offer feedback and direction to GMs.
• Communicate and leverage membership promotions to drive performance.
• Coordinate new or relocation club activities including staffing, training, and team member promotions.
• Resolve the most difficult escalated member concerns that are outside of the authority of the GM to solve.
• Provide resources and direction to ensure that company policies, including loss prevention procedures, employment, and HR policies are enforced.
• Monitor and control retail inventory within each club to drive REVIVE profitability.

LEADERSHIP AND COACHING

• Communicate, lead by example, and motivate the district to understand and develop passion toward the brand, values (House of VASA), and strategy.
• Be consistently visible within the district clubs and set the example for providing member satisfaction and team member engagement.
• Create an inspiring environment for GMs to bring the House of VASA to life.
• Ensure VASA values are embedded in the management and personnel of each club.
• Work collaboratively and build relationships with regional and corporate departments (HR, Safety, Loss Prevention, Payroll, Accounting, Operations, IT, etc.) to support company directives and initiatives.

PLANNING AND ORGANIZING

• Participate and provide field input into the development of the district P&L, operating plan, and district/regional meetings.
• Provide direction to the GMs to proactively develop thorough business plans. Ensure the plans are executed with reoccurring performance checkpoints (see management section).Establish priorities and goals for member acquisition and retention.
• Manage club labor with GM.
• Identify, plan, and execute club improvements within the district.
• Facilitate district meetings to ensure alignment with company goals and objectives.
• Review allocated club budgets with GMs and ensure clear actions to achieve goals.

PURPOSE

The Area General Manager is engaging, upbeat, diligent, organized and knows how to drive their clubs toward results. The ideal candidate has a take-charge personality and a reputation for getting things done.

As an Area General Manager, you will direct operations and sales at your VASA locations.

Your job will involve building a team of results-driven, culture-based club leads. You will wake up every day with a clean slate and the opportunity to win again. This is a GM role that operates one location and supports an additional location. Expectations are operational execution in both clubs. The GM of the additional location will report directly to you.

EXECUTION DELIVERABLES:

• Responsible for managing the pace, financial performance, and consistency in each of the assigned area clubs.
• Drive operational goals, objectives, and priorities for Lead roles and responsible for attainment of Club financial results (e.g. member growth, revenue, club operating profit, fitness revenue, labor, employee turnover and member retention).
• Responsible for the hiring and development of each club team with particular emphasis on lead positions (Assistant GM, PTL, GFSTL & CCTL).
• Responsible for the performance management of team members to maintain consistent company standards and financial results.
• Responsible for communicating, upholding and leading by example to deliver the “House of VASA” approach, purpose, and foundation.
• Manage clean, friendly, and well maintained clubs.
• Ensure that all team members create and maintain our “UPLIFT” culture in the club.
• Oversee both clubs operations.
• Executes the GM duties while in club
• Sets expectations and standards for General Manager, Assistant GM and Team Leads
• Schedule expectations: You will visit the additional location at least once per week or more based on business and club needs. The rest of the time will be spent executing the GM role at the Oak Forest club. Point of emphasis: this is a GM that operates two clubs, not a DM role that oversees two clubs.
• Expectations are operational execution in both clubs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

MANAGING (50%)

• Spend time in each location on a weekly basis to ensure the following operational standards are achieved
• Provide consistent accountability for direct reports through training, coaching, conducting planning sessions and performance reviews.
• Recognize good performance and also take corrective action when necessary.
• Hold Leads accountable for driving and delivering results.
• Control each club’s labor on a weekly basis to meet budget expectations.
• Recruit, interview and hire Leads, and participate in final interviews for all clubs positions.
• Participate in district progression planning, and talent review process with peer general managers.
• Develop direct reports by communicating priorities and encouraging the team to achieve results, through significant face-time and coaching.
• Provide direction to Leads to deliver on performance goals and implementation of corporate and district initiatives.
• Monitor club facilities to ensure execution of our purpose, and adherence to company programs and initiatives.
• Offer feedback and direction to Leads and team members.
• Communicate and execute sales and pricing promotions with Leads.
• Resolve escalated member concerns, that are outside the authority of Leads to solve.
• Provide resources and direction to ensure that company policies and procedures, including loss prevention, employment and HR policies are enforced.
• Monitor and control retail inventory within the clubs to drive REVIVE profitability.

PLANNING AND ORGANIZING (15%)

• Provide direction to the Leads to proactively develop thorough business plans. Ensure that the plans are executed with reoccurring performance checkpoints (see management section).
• Establish priorities and goals for member acquisition and retention.
• Identify, plan, and execute clubs improvements.
• Facilitate club meetings to ensure alignment with company goals and objectives.
• Utilize GM checklist to drive daily deliverables.

LEADERSHIP, COACHING AND LEADING CHANGE (35%)

• Communicate, lead by example, and motivate your team to understand and develop passion toward the brand, values, and strategy (House of VASA.)
• Be consistently visible within the club and set the example for providing member satisfaction, and team member engagement.
• Create an inspiring environment for Leads to bring the House of VASA to life.
• Ensure that VASA values are embedded in the management and personnel within each club.
• Work collaboratively and build relationships with district support team members and corporate departments (HR, Safety, Loss Prevention, Payroll, Accounting, Operations, IT, etc) to support company directives and initiatives.
• Coaching to drive results
• Provide feedback and create a culture of accountability