Assistant Brand Manager
Posted
Description
- Develop and execute all market strategies including of ATL/BTL and communication plans to deliver annual target and gain market share.
- Establishing Brand positioning and pricing strategies.
- Work on annual A&P budget planning with monthly monitoring and control
- Work closely with marketing team and designers on visual materials for online and social media platform, ensure align with brand guidelines
- Conduct market researches, both qualitative and quantitative, to understand the market trend, consumer needs and behaviors so as to identify brand opportunities and challenges for growth and development