Assistant Product Marketing Manager/ Manager

WE ARE HIRING: Product Marketing Manager

Location: Colombo, Sri Lanka
Employment Type: Full-Time
Work Arrangement: Onsite / Hybrid
Industry: Mobility Technology & Digital Platforms

About the Role

Our client is seeking a strategic and commercially minded Product Marketing Manager to lead product marketing initiatives across key business verticals. This role is responsible for defining go-to-market strategies, driving product adoption, enhancing customer engagement, and shaping the overall user experience through data-driven marketing initiatives.

The successful candidate will work at the intersection of Product, Brand, Operations, Performance Marketing, Lifecycle Marketing, and Business Intelligence teams to build product awareness, accelerate growth, and strengthen long-term user loyalty.

Key Responsibilities

Go-To-Market Strategy & Product Positioning

• Develop and execute end-to-end go-to-market strategies for new and existing product verticals.
• Define product positioning, messaging frameworks, and audience segmentation strategies.
• Lead product launches and ensure successful market adoption.
• Create compelling customer-centric value propositions that strengthen market positioning.

Product Adoption & Lifecycle Growth

• Develop campaigns that drive user education, feature discovery, adoption, engagement, and retention.
• Work closely with Lifecycle and Growth teams to maximize customer lifetime value.
• Identify opportunities to improve user activation, retention, and product utilization.
• Support strategies that strengthen platform loyalty and customer engagement.

Customer Insights & Market Intelligence

• Conduct market research, competitor analysis, and customer insight initiatives.
• Translate customer behaviour, market trends, and business intelligence into actionable marketing strategies.
• Support product roadmap discussions with customer and market insights.
• Monitor industry developments and emerging consumer trends.

Cross-Functional Leadership

• Collaborate with Product, Operations, Business Intelligence, Performance Marketing, and Lifecycle teams.
• Ensure alignment between product marketing objectives and broader commercial goals.
• Influence stakeholders and facilitate effective collaboration across departments.
• Present strategic recommendations and campaign performance insights to leadership teams.

Funnel Optimization & Marketing Excellence

• Analyze customer journeys to identify friction points and growth opportunities.
• Optimize acquisition, conversion, engagement, and retention funnels.
• Develop scalable marketing toolkits, campaign frameworks, messaging guidelines, and execution playbooks.
• Drive continuous improvement in product marketing execution and effectiveness.

Digital Innovation & AI-Enabled Marketing

• Utilize AI-powered tools to improve research, planning, content creation, and campaign execution.
• Leverage digital technologies to accelerate go-to-market planning and marketing delivery.
• Explore innovative approaches to increase productivity, efficiency, and customer engagement.

Requirements

• Bachelor's or Master's Degree in Marketing, Business Management, or a related discipline.
• Minimum 5 years of experience in Product Marketing, Brand Marketing, Growth Marketing, Lifecycle Marketing, or a related function.
• Experience within FMCG, consumer technology platforms, digital marketplaces, or high-growth technology businesses will be highly advantageous.
• Proven experience developing and executing successful go-to-market strategies.
• Strong stakeholder management experience across Product, Operations, Commercial, and Leadership teams.
• Demonstrated ability to lead cross-functional projects from concept through execution.
• Strong analytical mindset with experience using customer insights and performance data to guide decisions.
• Excellent communication and presentation skills.
• Strong commercial awareness and customer-centric thinking.
• Ability to simplify complex product concepts into clear and compelling marketing messages.
• Proactive, self-driven, and highly accountable approach to work.
• Passion for technology, digital products, and customer experience.

Ideal Candidate Profile

• Strategic thinker with strong execution capabilities.
• Comfortable working in fast-paced and rapidly changing environments.
• Highly collaborative and effective at influencing multiple stakeholders.
• Strong problem-solving and decision-making skills.
• Passionate about building products, customer experiences, and business growth.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!

Our client is looking for a skilled individual to fill the role of Product Marketing Manager.

Apply now and see how you can be the perfect fit for this exclusive position!

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