Brand Manager

Boggi Milano, Italian Company active in Fashion business, is looking for a

BRAND MANAGER

for the Office in the downtown of Milan.

Reporting to the Chief Marketing, Merchandising & Construction O8icer and working in close coordination with the Boggi Restricted C-Level, the Brand Manager is responsible for the development and consolidation of the Boggi Brand.

The role is to drive the Brand's growth and strengthen its identity, ensuring that all company touchpoints consistently and distinctively reflect its values, positioning and personality, in line with the company's strategic and business objectives.

KEY RESPONSABILITIES

-Brand Management & Development. Contribute to the definition and evolution of the Brand

Strategy, with particular focus on positioning, target audiences, distinctive values and key

messaging, working closely with appointed Communication Agencies and in collaboration

with the Marketing, Design and Merchandising teams.

-Market & Consumer Intelligence. Continuously analyse market dynamics, industry trends,

evolving consumer behaviours and expectations, as well as competitors' strategies, adopting

a rigorous data-driven approach to identify growth opportunities and potential areas for Brand

development.

-Brand Development & Partnerships. Identify, develop and propose new opportunities to

enhance the Brand, including special projects, collaborations and strategic partnerships with

third-party brands and organisations, ensuring consistency with Boggi's positioning and

strategic objectives.

-Marketing Strategy & Planning. Coordinate the development of the Annual Marketing Plan,

ensuring alignment with the overall Brand strategy, and oversee the coordination and

implementation of planned activities in close collaboration with the other members of the

Marketing team.

-Brand Experience & Retail Alignment. Work closely with the Retail and Visual Merchandising

teams to ensure a consistent, distinctive and recognisable Brand representation across all

stores and consumer touchpoints.

-Performance Monitoring & Reporting. Monitor the performance of key Brand KPIs, assess

the effectiveness of implemented initiatives and prepare periodic performance reports and

strategic updates for the Boggi Restricted C-Level.

Workplace : Milan

Gross Salary : 70 k eur as fixed gross annual salary

Previous experience in that role - minimum 10 y exp

Fluent english

Knowledge of Retail industry