Copywriter

Creative Copywriter 6month FTC

Function: Customer
Location: Hybrid, Peterborough or London

Curious about what’s next?
So are we. Join Compare the Market and help to make financial decision making a breeze for millions.

At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.

We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.

We’d love you to be part of our journey.
This is much more than writing copy.

You’ll be one of the creative voices behind the Compare the Market brand, creating distinctive, effective copy across campaigns, digital, social and customer communications. You’ll work closely with designers, marketers and teams across the business to turn ideas into brilliant customer-facing work.

You’ll also help us raise the bar for writing across Compare the Market, championing our brand tone of voice and giving teams the guidance, tools and confidence to create communications that sound unmistakably like us.

And there’s an exciting emerging part of the role: AI and the future of brand writing.

You’ll help develop and optimise our Brand Tone of Voice AI agent, creating prompt libraries, writing frameworks and governance that enable teams to create on-brand content at scale without losing the craft, creativity or consistency that makes our brand distinctive. You’ll also support the development of Character Tone of Voice agents, helping make sure their outputs genuinely sound like our characters.

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Some of the great things you’ll be doing:

• Create brilliant copy across campaigns, digital experiences, social and customer communications.
• Champion our brand tone of voice and help keep our written communications distinctive and consistent.
• Partner with designers and marketers to develop creative concepts and compelling storytelling.
• Bring our characters to life through words and maintain a voice audience’s instantly recognise.
• Build, maintain and optimise our Brand Tone of Voice AI agent and support our Character Tone of Voice agents.
• Create prompt libraries, writing frameworks and practical guidance for AI-generated content.
• Review key communications and provide expert copy and tone-of-voice guidance.
• Help teams become better writers through training, coaching and practical tools.
• Work with colleagues across Compliance, Product, CRM, Marketing and Technology to solve complex communication challenges.
• Use customer insight, research and performance data to continually improve our work.

What we’d like to see from you:

You’ll be a brilliant writer and editor, but you’ll also understand the thinking behind great brand writing. You’ll ideally bring:

• Strong experience in brand copywriting, content or verbal identity.
• Exceptional writing, editing and proofreading skills across different formats and channels.
• A strong understanding of tone of voice, storytelling and brand principles.
• The ability to turn complex or technical subjects into simple, engaging communications.
• Experience developing writing guidelines, frameworks or content standards.
• The confidence to influence stakeholders and challenge constructively when something could be better.
• Commercial awareness and an understanding of how great creative work can influence customer behaviour and business performance.
• Experience working with multiple stakeholders, ideally within a regulated or complex organisation.
• An understanding of generative AI and how it can be used effectively within creative and content workflows.
• Ideally, experience developing prompts, AI content frameworks or governance.
• A portfolio that demonstrates brilliant creative thinking, craft and impact.

Why Compare the Market?

We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress.

We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.

If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.