CRM Manager
Description
Join us from day one as we launch an ambitious online casino project. Work alongside experienced iGaming professionals, influence key decisions, and help build a product with ambitious international growth plans.
Responsibilities
Own CRM activities for one or several Tier 1 markets end to end
Design lifecycle strategy: onboarding, activation, retention, and reactivation flows
Build trigger-based and automated Email, SMS, Push, and WhatsApp communications
Create bonus and promo offers based on player segments and behavior
Analyze campaign and segment performance and turn insights into actions
Plan and run A/B tests and roll out winning scenarios
Work with product, VIP, and analytics teams on loyalty and personalization
Monitor Tier 1 market trends and competitor CRM activity
What you'll bring
4+ years as a CRM Manager in iGaming or Gambling
Experience with Tier 1 markets
Deep understanding of online casino and sportsbook player behavior
Experience building lifecycle and trigger-based flows from scratch
Strong knowledge of retention metrics: ARPU, LTV, churn, reactivation
Analytics tools for campaign monitoring; SQL is a plus
Experience mentoring or coordinating other CRM specialists
English Upper-Intermediate or higher
We offer
Paid Vacation - 20 working days per year (accrues after probation period)
Paid Sick Leave - 10 working days per year
Fully remote position - work from anywhere
The opportunity to directly shape an ambitious project from day one
A collaborative team and autonomy to build processes from the ground up