CRM & Payment Partnership Manager
Description
Is this your next challenge in CRM?
Work closely with the Yuu team to develop and execute CRM strategies and loyalty programmes that align with the brand's direction and goals.
Identify and foster strategic partnerships with banks / e-wallet to drive business opportunities and generate excitement among customers.
Analyse CRM and payment data to generate actionable insights, track key metrics and inform marketing strategies.
Work closely with the marketing team to leverage CRM and payment partnerships for campaign execution, A/B testing, and ROI measurement, ensuring partnerships enhance user acquisition and retention efforts.
Stay on top of market trends and customer behaviours in Hong Kong, Macau and Mainland China to shape the busines and better meet the needs of both locals and tourists.
Collaborate with internal stakeholders and strategic partners to establish clear objectives, KPIs, and targets for promotional campaigns and projects.
Do you have experience in FMCG/ Retail?
Bachelor’s degree in Business Administration, Marketing or related disciplines
Minimum of 8 years' relevant industry experience at sizeable organization
Experience in Marketing and/or FMCG or retail industry is highly preferred
Strong analytical skills and ability to digest data for valuable insights
Excellent communication and interpersonal skills with the ability to work collaboratively with cross-functional teams
Well-organized, enjoy working in fast paced organization
Good command of both written and spoken English and Chinese
