Demand Generation Manager
Description
We are looking for a talented Demand Generation Manager to add to our team!
We're building marketing around our product lines, with one person accountable for each line's growth. As a Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan.
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ShipperGuide + Loadsmart AI: ShipperGuide, our TMS (including ShipperGuide Instant Rates), and Loadsmart AI both sell to enterprise shippers. You'll own one pipeline across them, including taking Loadsmart AI to market.
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Opendock: dock scheduling and facility operations. It has our largest paid media budget and a high-velocity digital funnel alongside an enterprise motion.
Job Type: (Exempt)
DEPARTMENT: Marketing
LOCATION: Chicago (Hybrid)
WHAT YOU GET TO DO:
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The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.
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Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.
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Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.
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Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.
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Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.
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Your pod. Manage your pillar's Product Marketing & Sales Enablement manager. Work day to day with the pillar's content marketer, and with the shared lifecycle and email, events, and design and web teams.
REQUIRED QUALIFICATIONS:
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5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit.
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Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.
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Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.
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Experience taking products to market with Product and Sales: launches, positioning, competitive work.
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Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.
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Experience managing or mentoring at least one marketer.
Skills
As published by lever · 12 questions · 6 written answers
Basics
Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?, Are you a veteran or current military service member?, Are you a member of any underrepresented groups? (e.g., LGBTQ+, Religious minorities), Do you have a dissability? The ADA defines a person with a disability as someone with a physical or mental impairment that substantially limits a major life activity, has a record of such an impairment, or is regarded as having such an impairment.
Pick from a list (6)
- We like to know where great talent comes from. Please select the option that best applies to how you heard about our company or this opportunity.
- Are you legally eligible to work in the U.S.?
- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?
- Are you currently using AI in your work? optional
- Are you located in the Chicagoland area? optional
- Are you open to being onsite?
Written answers (6)
- What is your target compensation (USD/Year)?
- What tools are you using and how often? optional
- Give a concrete example of impact (e.g. time saved, quality improved) optional
- Any limitations or concerns you’ve encountered optional
- What’s the largest annual marketing or paid media budget you’ve personally owned and managed? optional
- Which paid platforms have you managed yourself, working directly in the platform? optional