Digital Ads Manager
Description
This is a remote position.
Our client is looking for a Digital Ads Manager to join their team part time and take ownership of their paid advertising across Google, Meta and Bing. They are a family-owned e-commerce business in the diesel and automotive performance aftermarket that has grown steadily in recent years, building a broad catalog of parts, in-house products and custom tuning for truck and vehicle owners. In this role, the Digital Ads Manager will run and continually test their paid campaigns, work hand in hand with the AI system the company already uses so every paid effort pulls in the same direction, and keep the team aligned through weekly meetings.
Responsibilities
- Plan, launch and manage paid campaigns across Google Ads, Meta (Facebook and Instagram) and Microsoft Advertising (Bing).
- Actively test and refine ads, including creatives, copy, audiences, keywords and bidding, to improve results over time.
- Work alongside the company's existing AI system and oversee it, so that paid advertising efforts across platforms are blended and coordinated.
- Monitor campaign performance closely and shift budgets toward what drives profitable online sales.
- Manage product-focused campaigns, such as Shopping and Performance Max, for a large and varied parts catalog.
- Track conversions and analyze performance data to spot trends, wasted spend and new opportunities.
- Research audiences, search terms and competitors in the US automotive aftermarket.
- Attend weekly team meetings to share results, insights and next steps.
Requirements
Requirements
- 3-5 years of hands-on experience managing paid advertising campaigns.
- Proven experience running ads on Google Ads, Meta (Facebook and Instagram) and Microsoft Advertising (Bing).
- Ability to work independently, stay organized and take ownership of results.
- A strong work ethic and a proactive, hardworking attitude.
- English good enough to take part in weekly meetings with the team.
- Availability for 20 hours per week, with overlap around 12:00 PM to 4:00 PM EST.
- Own computer and a reliable internet connection.
Qualifications
- A track record of managing paid campaigns for e-commerce brands, with measurable gains in return on ad spend.
- Comfort working with AI-driven and automated advertising tools and bidding strategies.
- Understanding of the US market (preferred).
- Experience in the automotive space or with products that have a higher average order value (preferred).
Benefits
Benefits
- Part-time position, 20 hours per week.
- 100% remote.
- Flexible schedule built around a core window of 12:00 PM to 4:00 PM EST.
- Contract role with an immediate start.
- The chance to own and shape the paid advertising strategy of a growing niche e-commerce brand.
- Close, direct collaboration with a small, hands-on team.
