Digital & Marketing Communication Manager

We are seeking a results-driven medical device digital and communications marketer to develop and execute strategic marketing initiatives that drive physician adoption, patient awareness, and practice growth. This role will lead the development of digital campaigns, promotional content, tradeshow support and physician practice marketing tools while tracking performance metrics and ROI.

Key Responsibilities:

• Create impactful messaging and engagement experiences that support brand awareness, physician adoption, and patient engagement.
• Lead SEO/SEM strategy, including keyword search, content planning, and performance tracking.
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion.
• Develop and execute campaigns which include social media, email and website content.
• Track performance metrics including lead generation, physician, patient engagement and ROI.
• Collaborate and manage third party vendor(s).
• Supports tradeshow promotion and messaging.

Education/Qualification Requirements:

• Bachelor's Degree required.
• Minimum of 5 years of marketing experience within the medical device, health care or related industry.
• Strong expertise in digital marketing, marketing analytics, and performance measurement.
• Proficiency with Salesforce and HubSpot required.
• Proven experience marketing medical devices and supporting the commercialization of innovative technologies in highly competitive markets.
• Experience leveraging AI tools and technologies to enhance marketing strategies preferred.
• Self-driven, adaptable, open-minded, and collaborative professional with the ability to succeed in a fast-paced environment.
• Excellent verbal and written skills, problem solving skills. Experience developing marketing content for science-related topics is highly desirable.
• Travel up to 15%.
• Ability to write and communicate effectively across a variety of formats, audiences, and tones ranging from technical to conversational.

This is a hybrid role located in Newton, MA.