Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Pittsburgh, PA (Full-time in office with some flexibility when necessary)

Team: Marketing

Reports To: Executive Vice President

Company: Forever, Inc. ()

About FOREVER

At FOREVER®, we help families and individuals save, organize, and share their precious memories -- now and for generations. As the world’s first and only permanent, complete, and trusted memory-keeping platform in the Cloud, we provide a unique, end-to-end, AI enabled solution to digitize, back-up, share, celebrate, and permanently store personal and family memories and stories. We’re on a mission to build a company that serves millions of people and families for generations.

Founded in 2012, we are a growth-stage company that is scaling fast, investing in innovation, and expanding our reach. This is a rare opportunity to join a purpose-driven team that uses cutting-edge technology to serve people with deep emotional impact.

About the Role

FOREVER is looking for a motivated Digital Marketing Specialist to drive the execution and optimization of digital marketing initiatives across acquisition, conversion, and retention. This role will help manage content and campaigns, analyze performance, and merge creative and strategic thinking to increase brand awareness, customer engagement, and revenue across paid and owned channels.

Reporting to our Executive Vice President, you will work with marketing, product, sales, and client care partners to execute campaigns across key digital platforms. This role is ideal for an early-career marketer who is analytical, curious, organized, and eager to build hands-on experience in a fast-paced, high-growth environment.

Key Responsibilities

Digital Marketing Execution

• Plan, launch, and optimize paid campaigns across Meta, Google, and other relevant channels.
• Monitor acquisition funnels and customer journeys, and recommend improvements to landing pages, onboarding flows, and key conversion points.
• Analyze campaign performance with our analytics team across marketing platforms, Google Analytics 4, and Salesforce, and turn results into clear recommendations on where to shift spending and creative.
• Partner with the creative team to test ad formats, messaging, and video or user-generated content approaches.
• Support CRM activities, including audience segmentation, email campaigns, lifecycle journeys, nurture programs, and retention initiatives.
• Maintain campaign and lead data in Salesforce to support accurate tracking, pipeline visibility, and reporting.
• Coordinate A/B tests across email, landing pages, digital campaigns, and customer journeys, and document results and recommendations.

Owned Social and Brand Storytelling

• Grow FOREVER’s organic social presence through a consistent, creative publishing calendar.
• Find and tell customer stories that bring our brand to life across social, ads, email, and web.
• Help shape and protect how the FOREVER brand shows up across every channel.
• Spot new formats, trends, and platforms worth testing, and move quickly on the ones that fit.

Strategic Marketing Support

• Support go-to-market activities for product launches, promotions, and seasonal campaigns.
• Research customer trends, audience segments, competitors, and market opportunities to inform campaign planning.
• Track budgets, forecasting inputs, and performance reporting.

Collaboration & Team Contribution

• Collaborate with Product, Sales, Client Care, and Creative teams to deliver coordinated campaigns.
• Stay current on digital marketing trends and bring new ideas to the team, including practical uses of AI, influencer partnerships, and emerging channels.