Digital Marketing Specialist
Description
We deliver and constantly improve a scalable, robust, and affordable IoT ecosystem that dramatically reduces time-to-market for life-changing IoT solutions. We also help companies deliver great IoT products based on ThingsBoard.
We've been building the platform since 2016. Today it runs in production for over a thousand companies worldwide — in energy, manufacturing, retail, telecom, healthcare, and agriculture — and our team has grown to 100+ people in our Kyiv-based office.
You'll create content and run marketing projects for ThingsBoard — source-available IoT platform used by developers and companies worldwide. You'll work in a small marketing team and own your work end-to-end, from idea to published piece to results. Expect variety — blog, email, web, social, webinars — and a genuinely technical product worth understanding. A good fit if you like doing the work yourself, figuring out how things actually work, and seeing projects through to the finish.
Requirements:
Understanding of basic digital marketing (channels, metrics, funnel)
Experience in content creation
Ability to manage projects and see them through to completion independently
Upper-Intermediate English
Create content across formats: blog posts, emails, web copy, social media
Run marketing projects end-to-end — brief, coordinate contributors, launch, report (webinars, collaborations, feature launches)
Keep the content calendar moving
Plan and send email campaigns, and track how they perform
Watch the numbers on your activities, explain what worked, and suggest what to try next
- Build a systematic content engine - a steady publishing cadence and topic clusters built around our core themes.
- Grow organic traffic - from an SEO audit and technical foundation to steady growth in organic sessions and rankings for target keywords.
- Full ownership of the function — drive tasks independently, bring your own plan, and escalate blockers early.
B2B experience
Background in tech (IT / IoT / hardware / dev tools)
Experience with webinars, collaborations, or media
Basic SEO and comfort with analytics (GA4 / GSC)
You use AI tools to work faster
- Competitive and transparent compensation based on your experience and impact.
- Meaningful product challenges and clear ownership.
- Supportive team environment with clear goals and feedback.
- Career growth with regular performance reviews.
- Medical insurance or compensation program.
- 17 vacation days and 10 sick leaves.
- Corporate English classes.
- Comfortable office in Kyiv, Podil, with a flexible schedule.
- Work on a global open-source product with 21k+ GitHub stars.
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