Digital Marketing & Web Specialist

Summary:

Fior di Sole is looking for a hands-on Digital Marketing & Web Specialist to help own our digital presence across all of our portfolio of brands. This is a hybrid role for a rare kind of person: someone who can plan and run paid, social, and influencer programs, and who can also build the web pages, landing pages, and digital assets that bring those programs to life. You’ll execute integrated digital campaigns, support media budgets and agency partners, and measure what’s working. You’ll also design, build, and maintain our brand websites and e-commerce experiences.

Reports to: Ownership
Classification: Full-time, Exempt
Compensation: $75k - $90k
Location: 100% on-site at Napa, CA offices

Core Responsibilities:

• Help develop digital marketing plans and own their execution, in line with brand, marketing, and business objectives.
• Use consumer insights, market trends, and performance data to find growth opportunities.
• Bring ideas to brand teams on digital innovation and emerging platforms.
• Track performance and share actionable insights and recommendations through regular reporting and campaign reviews.
• Plan, launch, and optimize paid media campaigns across social, search, affiliate, and emerging platforms.
• Run organic and paid social, including content calendars, scheduling, publishing, community engagement, and brand governance.
• Keep the brand voice and visual identity consistent on every channel.
• Support influencer and creator programs, including partner outreach, coordination, compliance, and performance tracking.
• Help carry out co-marketing initiatives, partnerships, and promotional campaigns.
• Design and build responsive, polished web pages and sites using HTML5, CSS3, JavaScript, React, and WordPress/CMS platforms.
• Turn design mockups, wireframes, and brand guidelines into pixel-perfect pages that work across browsers.
• Build and customize CMS templates and themes (WordPress/PHP) for brand, marketing, and corporate sites.
• Maintain and improve brand websites, e-commerce platforms (e.g., WineDirect), and retailer program pages.
• Optimize UI/UX for key user journeys such as navigation, multi-step forms, and checkout.
• Integrate sites with APIs and third-party platforms, and keep improving performance, accessibility, and SEO.
• Use modern workflows (Git, CI/CD, Jira, Figma) to ship reliable, well-documented, production-ready work.
• Create, organize, and maintain digital assets, including web graphics, social content, campaign materials, photography, and video.
• Adapt and optimize assets for web, social, email, and advertising, and make sure they’re properly formatted and brand compliant.
• Research and recommend marketing tools and technologies that improve effectiveness.
• Other duties as assigned.