Direct Response Copywriter

Job Title: Direct Response Copywriter

Location: Remote

Employment Type: Full-Time Contractor

Working Hours: 8 hours per day, 9 AM to 5 PM Eastern Time (Monday–Friday)

Industry: Performance Marketing / DTC

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring a Direct Response Copywriter to join a performance creative agency that studies customers and ad-account performance to decide what to make, then writes and designs static ads for direct-to-consumer and e-commerce brands on Meta. This is a new seat: the agency is pairing each creative strategist with a dedicated copywriter. The strategist sets the angles and the briefs, you take those briefs and images and write the headlines that bring the ideas to life, and you work closely with the design team whose images your headlines sit on. You submit your copy to the strategist for review, revise it, and help get it ready for production. This is a hands-on writing seat and mainly a production role, with a lot of output: most of your day is writing, finding different ways to express one angle and choosing the strongest. Strong headlines are reused across suitable images, so each good line goes into more than one ad and you have time to get the wording right. AI is part of the daily work: the agency has AI workflows and systems to help you produce the volume, and you'll be trained on the tools and workflows you'll use every day.

What You'll Do

• Write headlines for static ads from the images and briefs your strategist gives you, around 25 to 30 a day with the team's headline templates and AI workflows
• Try different ways to communicate the same angle and choose the strongest options
• Produce multiple headline variations on one angle, each different in structure and voice
• Use AI to develop and refine copy, then review and edit the results yourself
• Submit your work to the strategist for review and apply their feedback before production
• Review ads and check that the copy and image work together
• Suggest new headlines and contribute ideas to the strategy as you work through the briefs
• Keep a steady flow of copy moving through review, using the team's systems and headline libraries
  
  

What We're Looking For

• Direct response copy you wrote yourself. Ads, emails, sales pages or scripts written to make someone buy, and you can show us the work. You don't need years of experience, but the direct response writing you show us has to be yours
• AI fluency. You already use AI heavily throughout your writing process and are eager to get better at it, and you're comfortable learning technical workflows. This is a hard requirement
• Judgment. You can tell when a headline is clear and persuasive and when it needs more work, and you take responsibility for the final copy, including anything you produce with AI
• Excellent written and spoken English. Your headlines go into live ads, and the strategist's review is about the idea, not fixing the English
• Comfort with volume. You enjoy writing ads and can keep a steady flow of work moving through review, using the tools and systems available to work efficiently
• Collaboration. You can work from a strategist's brief, ask when something is unclear, and revise your work on feedback
• Creative curiosity. You like finding a sharper way to say something and are willing to try different approaches to an angle
• A plus: long-form copy such as scripts or landing pages that you've spent time improving, and experience with tools like Claude Code or Codex in your workflow
  
  

Key Performance Metrics (KPIs)

• Copy that clears review: headlines that move to production without major revision
• Volume: a steady flow of work moving through review
• Creative variety: variations on one angle that read differently from each other
• 30/60/90-day ramp: by day 30, trained on the team's tools and the briefing and review workflow, with supervised output; by day 60, turning briefs into headlines on your own with light revision; by day 90, consistently producing copy that goes into live ads
  
  

What You Get

• Training in the AI tools and workflows you'll use every day
• A strategist to work alongside, with clear briefs and regular feedback on your copy
• Systems that make a high volume of writing manageable, including reusable headline libraries
• Room to develop your writing and contribute your own ideas to the work
• Opportunities to lead as the agency grows
• A fully remote setup working with a North America-based agency
• Competitive compensation discussed individually based on experience and location
• Back-office support from Mint Source for payments, onboarding, and people support