Director, Communications
Description
Primary Duties and Responsibilities
Strategic Planning & Marketing Management
Develop, implement, and evaluate the College of Education annual marketing and communication plan, including managing a minimum $50,000 budget, including a digital marketing campaign with a minimum $25,000 budget.
Design, coordinate, and oversee campaigns that promote student recruitment, program growth, faculty achievements, and community engagement.
Leadership & Supervision
Provide leadership and direction for the college’s communication efforts, ensuring alignment across all platforms and initiatives.
Media & Public Relations
Write, edit, and distribute press releases highlighting the college’s programs, students, faculty research, and achievements.
Serve as the college liaison with the APSU Office of Public Relations and Marketing.
Build and maintain relationships with media outlets to increase visibility of the college.
Digital & Social Media Oversight
Oversee the college’s social media presence, with content created and managed by student workers under the Director’s supervision.
Ensure consistency, professionalism, and brand alignment in all digital platforms.
Publications & Reports
Lead the creation and publication of the College of Education Annual Report, coordinating content across departments and programs.
Develop promotional and informational materials in support of advancement, recruitment, and community engagement initiatives.
Other Responsibilities
Serve as a member of the College of Education leadership team to align communication strategies with college-wide goals.
Perform other related duties as assigned.
Knowledge, Skills, and Abilities
Strategic leadership in communication, marketing, and branding initiatives.
Strong writing, editing, and storytelling skills across multiple platforms.
Ability to manage budgets and evaluate ROI of communication campaigns.
Experience supervising and mentoring staff, students, or interns.
Proficiency in digital marketing, social media management, and analytics.
Strong collaboration skills and the ability to represent the college to internal and external audiences.
Required Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
Minimum of four (4) years of progressively responsible experience in marketing, public relations, or communications.
Demonstrated experience in supervising staff or student workers.
Preferred Qualifications
Master’s degree in Marketing, Communications, Business Administration, or related field.
Experience in higher education or nonprofit communication leadership.
Demonstrated success in managing digital marketing campaigns and budgets.
Physical Requirements
- Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.