Director, Consumer and Category Insights

• Department: Sales
• Reports to: Chief Marketing Officer
• Location: Philadelphia, PA

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

As Director, Consumer and Category Insights, you will own the strategic narrative for Bonduelle's plant-forward portfolio in the US. You will lead category understanding, syndicated data, and consumer and shopper research, and turn them into decisions about how we build the brand, develop innovation, and win across retail classes of trade.

This role has two sides, and we are looking for candidates with hands-on experience in both:

Syndicated data management. Owning external data sources such as Nielsen and retailer portals: managing vendor relationships, ensuring data accuracy and shared dashboards as one source of truth, and turning market measurement into category and retailer insight.

Consumer insights and research. Designing and leading primary research, including segmentation, concept and claims testing, and brand health tracking, to understand why consumers and shoppers behave as they do.

The strongest candidates connect the two, pairing what the market data shows with why consumers act, to build stories that drive decisions.

You will translate complex data into persuasive stories that shape assortment, shelf, promotion, pricing, and brand decisions, with category and share growth as the measure of success. You will integrate category and channel dynamics into our broader commercial go-to-market strategy, building feedback loops with Product Development, Brand Marketing, Revenue Growth Management, Customer Planning, and Omni-Channel Activation.

This is a build role. You will stand up the insights function, set its standards, and help Bonduelle become a more insight-led, customer-centric organization.

Key Responsibilities:

Strategy, Storytelling & Growth Leadership

•Be the voice of the consumer and shopper as we build the Bonduelle brand in the US, influencing decisions on brand development, go-to-market strategy, category development, and innovation.

•Shape and drive the category narrative, prioritizing retailer alignment, shopper-based growth levers, and white-space opportunities.

•Work with Innovation and Brand Category leadersto develop compelling category and new-item selling stories that connect consumer and shopper insight with retailer priorities and our internal capabilities.

•Lead category captaincy and advisor conversations with key retailers alongside Sales, owning the work from insight through execution.

Insights, Analytics & Forecasting

•Deliver deep-dive, multi-dimensional analysis of retailer, category, and shopper trends, and turn findings into clear stories and action plans.

•Synthesize syndicated (Nielsen), loyalty and panel, retailer POS, eCommerce, and internal data to uncover opportunities and quantify risks.

•Design and lead primary consumer and shopper research, including segmentation, usage and attitudes, concept and claims testing, and brand health tracking, to inform brand and innovation decisions.

•Track competitors and private label, and support Brand Category leaders to maintain a category white-space map that feeds innovation and retailer selling stories.

•Support brand and customer planning with data-driven narratives, volume outlooks, and post-event analysis.

Data Foundations, Tools & Budget

•Own the syndicated data, panel, and research budget; manage vendor relationships and contracts (NielsenIQ/Circana, research agencies), negotiating value and rationalizing spend.

•Establish data governance and a single source of truth for category and commercial KPIs.

•Evaluate and implement BI, automation, and AI tools that reduce manual reporting and speed time to insight.

•Ensure the training of Sales, Marketing, and other commercial teams on data sources, tools, and dashboards so they can self-serve routine analysis.

Cross-Functional Leadership & Execution

•Partner with Commercial Strategy & Planning, Brand Marketing, Innovation, Sales, and Revenue Growth Management to keep strategy and execution aligned.

•Lead the category outlook within the annual operating plan, and bring category insight to joint business plans with key retailers.

•Own dashboards, performance reporting, and communication to Sales leadership and the Executive Leadership Team, including ad hoc analysis that surfaces underlying challenges and opportunities.

•Distill complex data into persuasive narratives that engage and influence internal and external stakeholders.

Team & Capability Building

•Build the insights function and lead a small team, establishing best-in-class processes for insight development.

•Coach the team to blend analytical rigor with narrative fluency, and spread these best practices across the organization.

Minimum Qualifications:

Required

•Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.

•10+ years in category management, shopper insights, or consumer insights within CPG, ideally food, fresh, or perishables.

•3+ years leading people, with a track record of building or scaling an analytics or insights team.

•Expert command of syndicated data (NielsenIQ and/or Circana) and retailer portals (e.g., Walmart Luminate/Scintilla, Kroger 84.51° Stratum).

•Hands-on experience leading category captaincy or advisor work with national retailers.

•Proven ability to turn data into executive-ready stories that change decisions, in the boardroom and in front of buyers.

•Advanced Excel and PowerPoint; working knowledge of a BI tool such as Power BI or Tableau.

Preferred

•MBA or advanced degree.

•Experience in the produce or fresh perimeter (salads, fresh-cut, deli) and its data gaps, such as random-weight items and limited UPC coverage.

•Experience designing and managing primary research (segmentation, concept and claims testing, U&A, brand health tracking) and research vendors.

•Exposure to loyalty and household panel data, retail media measurement, and eCommerce analytics.

•Familiarity with plant-forward, flexitarian, or better-for-you consumer trends.

•Comfort with AI-assisted analytics and an interest in modernizing how insights are produced.