Director of Brand, Marketing & Growth

Are you looking for an opportunity to advance your career while working with an extraordinary team? At Merakey, we put heart and soul into everything we do. We are seeking a full-time Director of Brand, Marketing & Growth to join our leadership team in Lafayette Hill, PA.

Schedule:

Earn: $95,725 - $119,656/year

Position Details

The Director of Brand, Marketing & Growth leads Merakey's enterprise brand, creative and marketing strategy to strengthen brand recognition, increase market engagement and support growth across Merakey USA, its programs and operations, and its Regional Affiliates.

The Director partners closely with Regional Affiliate and operational leaders to understand market opportunities, growth objectives, audience needs and program priorities and develops integrated marketing strategies to address them. The Director oversees enterprise brand management, creative services, digital marketing, service-line marketing, websites, campaigns and marketing performance.

A central responsibility of the role is ensuring that Regional Affiliates, programs and operations receive responsive, high-quality marketing support and strategic counsel. The Director is expected to proactively identify opportunities, anticipate needs and deploy enterprise marketing capabilities in ways that help internal customers achieve measurable business and mission outcomes.

Job Specific Functions:

• Lead enterprise marketing strategy and planning.
• Develop marketing strategies supporting service growth, referrals, market entry and strategic initiatives.
• Serve as a strategic marketing partner to Regional Affiliate leadership, program leaders and operational teams.
• Develop a deep understanding of Regional Affiliate markets, service-line priorities and local growth opportunities.
• Lead the strategy of and manage the accuracy, user experience, and effectiveness of for Merakey.org and all Regional Affiliate websites either through direct management or through close management of vendor relationships.
• Proactively recommend marketing strategies and opportunities rather than relying solely on incoming requests.
• Lead Merakey's enterprise brand strategy and brand governance.
• Maintain brand standards while enabling appropriate regional and audience-specific adaptation.
• Lead integrated marketing campaigns across paid, owned and digital channels.
• Oversee enterprise web strategy, SEO, SEM, digital advertising, digital audience development, and Generative Engine Optimization, including strategies that improve Merakey’s and Regional Affiliate’s visibility and authority in AI generated search and answer environments.
• Develop service-line marketing strategies in partnership with operational leadership.
• Oversee creative strategy and production of the necessary media and print tools and resources needed by the organization (flyers, brochures, and other branding or marketing related materials) .
• Develop audience segmentation and market insights.
• Establish marketing analytics and performance measurement.
• Manage relevant external agencies, vendors and marketing technology.
• Ensure timely, responsive and high-quality service to Regional Affiliates, programs and operations.
• Solicit and incorporate internal customer feedback into planning and service improvement.
• Help establish and maintain service standards for project intake, prioritization, communication and delivery.

Benefits

Merakey offers generous benefits that promote well-being, financial security, and work-life balance, including:

• Comprehensive medical, dental, and vision coverage, plus access to healthcare advocacy support.
• Retirement plan -- both pre-tax and Roth (after-tax) options available for employee contributions.
• DailyPay -- access your pay when you need it!
• On the Goga well-being platform, featuring self-care tools and resources.
• Access Care.com for backup childcare, elder care, and household services.
• Confidential counseling, legal, and financial services through our Employee Assistance Program (EAP).
• Tuition reimbursement and educational partnerships.
• Employee discounts and savings programs on entertainment, travel, and lifestyle.
• Access to Pryor Online Learning for free online personal development classes.

Learn more about our full benefits package -

About Merakey

Merakey is a non-profit provider of developmental, behavioral health, and education services. More than 8,000 employees provide support to nearly 40,000 individuals and families throughout 12 states across the country each year. Click here to watch a video about Merakey. Merakey strictly follows a zero-tolerance policy for abuse.

Merakey is proud to be an Equal Opportunity Employer! We deeply value diversity and do not discriminate on the basis of race, religion, color, national origin, ethnic background, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or disability status. Moreover, we are committed to creating teams that reflect the diversity of the communities we serve and encourage applicants from underrepresented backgrounds to apply. Merakey welcomes all Veterans to apply!