Director of Events Marketing

What You’ll Do

• Lead and develop your team. Coach Regional Directors, set clear performance goals, and oversee recruiting, hiring, and training across the department.

• Shape the national strategy. Guide regional event calendars to grow our presence and generate leads through trade shows, home shows, fairs, festivals, and community events.

• Deliver great event experiences. Partner with Marketing on displays and materials, and establish consistent standards for customer engagement, lead capture, staffing, and event logistics.

• Manage the investment. Own the national events budget, allocate resources across regions, and prioritize opportunities that deliver strong returns.

• Keep teams aligned. Connect regional teams, Marketing, branch operations, and Sales around event plans, local market priorities, and timely lead follow-up.

• Own the results. Drive national lead generation goals, hold regional leaders accountable, and use lead quality, cost per lead, and event ROI to improve performance.

• Stay connected to the field. Visit markets and attend key events to coach leaders and strengthen execution. Travel approximately 30% of the time, including some weekends.

Basic Qualifications

• Bachelor’s Degree
• 5+ years experience in event planning
• 3+ years in a leadership position
• Ability to work weekends and/or evenings to support events

Preferred Qualifications

• Experience leading across markets. Success managing regional leaders or geographically distributed teams, with the ability to set direction and hold teams accountable.

• A talent for developing people. Strong recruiting, hiring, coaching, and training skills, with experience helping managers grow into effective leaders.

• Event marketing expertise. Knowledge of event strategies that generate qualified leads, strengthen brand awareness, and create positive customer experiences.

• Strong business judgment. Ability to interpret performance data, manage budgets, and use insights to improve lead quality, cost efficiency, and event ROI.

• Organization and initiative. A proactive approach to planning, solving problems, and balancing competing priorities in a fast-paced environment, with strong attention to detail.

• Clear communication and collaboration. Strong written and verbal communication skills, with the ability to build relationships across Marketing, Sales, branch operations, and external event partners.

• Comfort with reporting tools. Proficiency in Microsoft Office, particularly Excel and PowerPoint, to analyze results and communicate plans and recommendations.