Director of Sales and Marketing

Director of Sales | Sheraton Hotel at Station Square

Reports To: General Manager

Website:

300 W Station Square Drive, Pittsburgh, PA 15219

Driftwood Hospitality Management | Full-Time

Lead Sales, Events, and Catering at a Full-Service Sheraton

We’re looking for a Director of Sales to drive revenue at our 399-room Sheraton, a full-service hotel with a specialty restaurant and 35,000 square feet of flexible banquet and meeting space. You’ll lead group sales, conference services, and catering revenue, along with the sales strategy for corporate and transient business. You’ll guide a motivated team and be the face of the hotel to our most important clients and partners in the market.

If you’re a hands-on sales leader who loves winning new accounts, growing existing ones, and coaching others to do the same, we’d like to meet you.

What You’ll Do

Lead group, catering, and events

• Lead all group sales, convention services, and catering revenue initiatives.
• Lead Event Sales and Event Planning teams to deliver exceptional experiences from booking through program execution.
• Ensure seamless transitions between Sales, Convention Services, and Hotel Operations teams.
• Evaluate incoming event opportunities to ensure alignment with revenue objectives and operational capabilities.
• Drive catering and event revenue growth through creative solutions and strategic selling.
• Build long-term, value-based customer relationships that generate repeat business and brand loyalty.
• Partner closely with hotel operations leaders to ensure successful execution of meetings, conferences, weddings, and special events.
• Partner with Marketing resources to develop and execute integrated sales and marketing strategies.

Lead the strategy

• Set the vision and sales plan for the hotel, including budgets, forecasts, and business development strategies that maximize revenue and profit.
• Partner with Finance to make sure the sales plan meets or exceeds revenue and profitability goals.
• Use Lighthouse and TravelClick data to track the competitive set, monitor demand and pricing trends, and evaluate the effectiveness of sales programs.

Lead the team

• Build, coach, and empower a high-performing sales team. Set clear goals, model the behavior you expect, and support their growth at every stage.
• Create a culture where talented, driven people want to join, stay, and advance.

Win and grow business

• Generate new business through prospecting, lead qualification, and relationship building, with a focus on group, corporate, and staffing accounts and strategic partners.
• Manage account pursuit and RFP responses through MarRFP, and maintain accurate leads, accounts, and group business in CI/TY and Amaze.
• Grow existing accounts to their full potential by regularly engaging clients, uncovering new needs, and presenting tailored solutions.
• Build relationships with executives at major and prospective client organizations. Understand their culture, decision makers, competitive position, and travel and event needs.

Represent the hotel

• Attend conventions, conferences, and trade shows as needed, and deliver post-event reports and analysis.
• Strengthen the hotel’s visibility and market share through community, industry, and internal relationships.
• Serve as a brand ambassador for Sheraton, promoting the brand’s values, standards, and commitment to exceptional guest experiences while building strong relationships with clients and community partners.
• Lead Sheraton Gatherings initiatives by developing and executing engaging events and experiences that foster meaningful connections, strengthen client relationships, and drive group business opportunities.
• Follow all Driftwood Hospitality and Sheraton standard operating procedures.