E-Commerce & Marketing Manager, EU
Description
Day to day life has room for improvement.
That was our basic thinking when we founded Simplehuman in 2000. Our mission is to bring high-performance innovation to basic but essential tasks in our daily routine. Through new technologies, meticulous engineering and an obsession for improvement, we find new and better ways to achieve basic but important daily tasks.
About the Role
Simplehuman is seeking a full-time E-Commerce & Marketing Manager to grow our direct-to-consumer web business across the European Union, including our sites in France, Germany, Ireland, Italy, the Netherlands and Spain. You will take the lead in building and executing the EU e-commerce and marketing strategy, from awareness to conversion. This role is based in our Torrance, CA headquarters and works closely with our operations teams in Europe, as well as our e-commerce and marketing teams and cross-functional partners in creative, planning, sales and product. This is a fully on-site position located in our Torrance, CA office.
Responsibilities
- Own the performance of our EU Shopify sites, from site merchandising and product pages to promotions, checkout and conversion rate.
- Plan and execute performance marketing across paid search, paid social and affiliates to drive traffic, new customer acquisition and revenue in each market.
- Build and manage email and lifecycle programs, including campaigns, automated flows, segmentation and list growth, to drive repeat purchase and refill subscriptions.
- Develop the EU e-commerce and marketing plan and promotional calendar, set targets by market, and continuously improve based on results.
- Adapt content, campaigns and promotions for each country, working with creative and local partners to keep messaging accurate and on-brand.
- Partner with EU operations on inventory, fulfillment, customer service and launches; with planning on demand and stock; and with creative, sales and product on new product introductions.
- Track KPIs including traffic, conversion, ROAS, CAC and revenue by market, and share weekly and monthly performance insights with leadership.
- Manage the EU marketing budget and allocate spend across channels based on performance.
- Work across European time zones, with occasional early-morning calls and travel to Europe as needed.
Qualifications
- Bachelor's degree in Marketing, Business or a related field.
- 3 to 5 years of experience in e-commerce and/or digital marketing, preferably in consumer products.
- Hands-on experience managing a Shopify (or Shopify Plus) storefront.
- Proven experience running email marketing programs (Klaviyo or similar) and performance marketing campaigns across Google, Meta and other paid channels.
- Experience marketing to European customers or managing multi-country, multi-language sites a strong plus.
- Strong analytical skills with experience using Google Analytics, Shopify reporting and Excel to drive decisions.
- Working knowledge of EU e-commerce considerations such as VAT-inclusive pricing, GDPR and cookie consent.
- Highly organized self-starter with strong attention to detail and a results-driven mindset.
- Excellent communication skills and ability to work across teams and time zones.
- Fluency in French, German, Italian, Spanish or Dutch a plus.
About Us
We're a mature company with the soul of a start-up. We value ingenuity, precise communications, fast iteration and scrappiness. Our teams are tight-knit with a work hard, play hard tradition. We take pride in individual and team success and push boundaries to make the best products. And we only build products we love to use ourselves. Great benefits, competitive compensation, and generous Simplehuman product discounts.