Field Marketing Manager - EMEA & APAC
Description
As a Field Marketing Manager for EMEA & APAC, focusing on Exposure Management, you will be the primary marketing lead for the region. Your mission is to accelerate the sales cycle and generate high-quality pipeline through localized marketing initiatives and tight collaboration with the Check Point’s Sales and marketing organizations, as well as the regional channel ecosystem.
Key Responsibilities
Regional Event Management: Lead regional event strategy and execution, working closely with Check Point field marketers to seamlessly integrate Exposure Management solutions into the broader event portfolio.
Pipeline Development: Develop and execute integrated marketing plans to build a healthy sales pipeline for Exposure Management across the regions.
Channel & Partner Marketing: Design and execute joint marketing plans with key partners (VARs, MMSPs, and Distributors). Provide partners with necessary GTM tools, co-branded assets, and campaign support.
Sales Enablement: Serve as the "voice of marketing" in the field, ensuring sales teams are equipped with the latest sales tools to win a competitive environment.
Budget & ROI: Manage the Regions field marketing budget, tracking campaign performance in Salesforce and HubSpot/Marketo to ensure positive ROI on all field investments.
Cross-Functional Collaboration: Develop and maintain effective working relationships across Check Point’s marketing and sales organizations, other pillar teams, and external partners.
Experience: Minimum 5-8 years of experience in regional field marketing or channel marketing within the B2B technology sector.
Industry Knowledge: Solid understanding of the cybersecurity landscape.
Partner Marketing: Proven track record of working with resellers, distributors, and VARs to drive joint marketing initiatives.
Technical Proficiency: Hands-on experience with CRM (Salesforce) and Marketing Automation tools.
Communication: A collaborative team player with strong communication skills.
Execution Mindset: Highly organized, independent, and able to manage multiple projects simultaneously in a fast-paced, global environment, with the ability to execute marketing events and projects remotely and independently, without requiring an on-site presence.
International Travel: The role does not require regular international business travel.
Why join us
- Impact at scale. A technique you capture once runs across thousands of customer environments
- A new category. Agentic exposure validation is being defined right now, and you help define it
- A strong research bench. You work next to threat intelligence, vulnerability research, and data science researchers at one of the largest cyber security companies in the world