Field Marketing Manager
Posted Updated
Description
You will build and run account-based field marketing programs for target accounts. You will partner with Sales to plan regional campaigns, produce technical events, manage conferences and sponsorships, develop co-marketing initiatives, and measure program impact on pipeline and revenue. You will also create repeatable processes and deliver VIP experiences at flagship events.
Responsibilities
- Partner with Sales to align field programs with sales priorities and accelerate pipeline
- Develop and execute account-based programs for named accounts
- Evaluate and manage industry conferences and sponsorships
- Plan and host executive dinners, roundtables, and technical workshops
- Manage pre-event and post-event execution, including invitations, meeting booking, and follow-up
- Build co-marketing programs with VCs, accelerators, and ecosystem partners
- Track program performance, account engagement, and sourced and influenced pipeline
- Own the VIP experience at flagship events
- Build repeatable processes and playbooks
Requirements
- Demonstrated track record running field programs at a technical company
- Experience working directly with account executives
- Experience producing events from executive dinners to conference sponsorships and brand events
- Experience with CRM, attribution, and pipeline analysis
- Familiarity with ABM, intent data, and marketing automation tools
- Experience using AI in marketing workflows