General Trade Sales Section Manager

Oct 23, 2026

Kate Worthington General Trade Sales Section Manager

Manage sales and distribution performance across assigned markets in Thailand to achieve volume, value, and market share targets.
Partner closely with distributors to strengthen market coverage, optimize product distribution, and ensure effective execution of promotions.
Develop and expand Local Modern Trade and Special Channel sales to accelerate business growth.

Lead joint business planning with distributors and key customers, covering volume growth, distribution expansion, and channel strategy.
Develop and align annual sales and marketing plans, including promotional calendars and trade spending budgets.
Analyze sales performance and market trends to identify opportunities, improve execution, and provide forecasts and management reports.
Identify new growth opportunities through market visits, research, and competitive analysis.
Monitor competitor pricing, promotions, and market presence to inform in-market strategies.

Monitor distributor performance, including sell-in/sell-out results, inventory levels, forecast accuracy, promotion execution, and KPI achievement.
Conduct regular business reviews and maintain effective communication between distributors and internal stakeholders.
Serve as the key contact point for service improvement, issue resolution, and operational alignment.
Build and maintain strong relationships with distributors and key account partners.

Manage trade spending budgets and ensure strong return on investment (ROI).
Track monthly performance and adjust plans in response to market dynamics.
Monitor the competitive landscape, including pricing, promotional activity, and channel developments.

Collaborate cross-functionally to ensure smooth business operations and execution excellence.
Provide on-the-job coaching and support sales capability development.
Initiate and implement sales force effectiveness and performance improvement initiatives.

Bachelors or Masters degree in Business Administration, Marketing, or related fields.
3–5 years of experience in sales management within consumer products or FMCG industries.
Experience working with distributors, Local Modern Trade, Special Channels, and General Trade networks; strong regional market understanding.
Results-driven with strong operational excellence and execution focus.
Strong commercial acumen with excellent communication, negotiation, analytical, and strategic thinking skills.
Leadership and coaching capability.
High accountability with strong ownership mindset.

Skills