Global Digital Marketing Director - 2025939
Posted Updated
Description
Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?
If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.
At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.
If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.
ORGANIZATION SUMMARY
World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.
Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.
POSITION SUMMARY:
World Relief seeks a Global Digital Marketing Director to take on the next stage of World Relief’s digital marketing growth - leading online brand strategy, fundraising, and governance, cross-channel digital execution, and the organization's unified global digital presence. Building on an established team, digital channels, and foundational systems, this role sets the long-term vision for scalable audience growth, digital brand amplification, integrated supporter journeys, and measurable fundraising impact.
The director oversees digital marketing strategy across web, email, paid media, organic social, digital analytics, and digital experience; partners closely with fundraising and content teams and local offices; and develops the people, processes, and measurement capabilities needed for sustained performance. The role combines strategic leadership, financial stewardship, experimentation, and cross-functional influence to amplify brand, deepen audience engagement, and drive digital fundraising.
As a team leader and experienced strategist, this role reports directly to the Vice President of Marketing & Brand and works closely with the content team and other local fundraising staff throughout the World Relief network. The ideal candidate is solution-based, kind-hearted, creative, and enjoys working in a collaborative environment.
ROLE & RESPONSIBILITIES:
Strategy, scale and growth
- Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
- Own and evolve a multi-year digital marketing roadmap aligned with organizational priorities and fundraising goals; translate it into annual priorities, investments, and measurable outcomes.
- Ensure brand alignment and standards across Global website and US Office child sites
- Identify scalable growth opportunities across existing and emerging channels, audiences, partnerships, and technologies; prioritize based on impact, feasibility, and capacity.
- Guide integrated acquisition, engagement, and conversion strategies while ensuring channel experts have the authority and clarity to execute effectively.
- Manage assigned digital marketing budgets, agency and vendor relationships, and resource allocation; evaluate effectiveness and return on investment.
Supporter lifecycle and fundraising performance
- Oversee the execution of digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels.
- Craft digital strategies that connect awareness, lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.
- Partner with marketing and content teams to craft compelling impact stories that convert digital traffic into recurring or one-time gifts, and strengthen donor journeys and audience segmentation.
- Set shared goals and improvement plans for new donors, qualified leads, online revenue, lead-to-donor conversion, and other agreed outcomes.
- Guide rapid, coordinated digital responses to humanitarian emergencies and major campaigns.
Digital experience, platforms and innovation
- Guide the strategic direction for website experience, search visibility, accessibility, and conversion rate optimization, with execution led by appropriate specialists.
- Define marketing requirements and priorities for donation experiences, marketing automation, and platform improvements in partnership with technology and CRM owners.
- Evaluate responsible uses of AI and emerging technologies to improve discoverability, efficiency, personalization, and performance.
- Promote responsible supporter-data practices and collaborate with designated teams on privacy, security, and compliance.
Measurement, experimentation and operational excellence
- Own the digital measurement framework, including KPIs, campaign tracking standards, attribution approaches, dashboards, and executive reporting.
- Report on real-time campaign performance, donor acquisition cost (CAC), retention and upgrade rates, andA/B split tests
- Use audience and performance insights to guide investment decisions, uncover friction in supporter journeys, and improve results.
- Build a disciplined experimentation program with clear hypotheses, prioritization, documented learnings, and repeatable optimization practices.
- Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
- Strengthen scalable workflows, documentation, quality assurance, and cross-training to reduce operational risk and improve consistency.
People leadership and organizational influence
- Lead, coach, and develop an established multidisciplinary team of digital marketing experts; establish clear goals, decision rights, and accountability.
- Build leadership capacity, delegate ownership, and create a culture of trust, collaboration, innovation, and continuous improvement.
- Assess team structure, skills, and capacity as organizational needs evolve; support succession planning and professional development.
- Advise senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders on integrated priorities, change management, and shared outcomes.
This role is responsible for supervising others and includes responsibilities consistent with supervising employees including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.
JOB REQUIREMENTS:
- Mature and personal Christian faith
- Committed to the mission, vision, and values of World Relief
- Desire to serve and empower the Church to impact vulnerable communities
- Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
- 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
- Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
- Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.
PREFERRED QUALIFICATIONS:
- Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.
World Relief offers a competitive benefits package and employee discount program for full-time employees.
World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.
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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.
Skills
As published by lever · 18 questions · 2 written answers
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Portfolio URL, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?
Short answers (2)
- What is your desired salary range for this position (in US dollars)?
- If you do have a relative at World Relief, please provide their name(s).
Pick from a list (13)
- World Relief's MISSION: Our mission is to boldly engage the world’s greatest crises in partnership with the church. Do you agree with our mission? (Note: a "no" answer will disqualify you as a candidate)
- World Relief's VISION: We envision thriving, welcoming communities where families flourish, and people experience restorative relationships with God, their neighbors, themselves, and all of creation. Do you agree with our vision? (Note: a "no" answer will disqualify you as a candidate)
- World Relief's VALUES: 1. The Example of Jesus as we serve those who are suffering from poverty and injustice, regardless of color, belief, or gender, as part of God's plan to redeem, reconcile and restore the world. We seek to follow Jesus by living holy, humble and honest lives individually and corporately. 2. The Local Church as a primary agent of bringing peace, justice, and love to a broken world. The integrated "word" and "deed" dimensions of God's mandate, as evidenced through the church's integral, or transformational, mission are necessary to bringing reconciliation and restoration to God, others, and the environment. 3. People, whether staff, volunteers, clients, program participants, donors and partners, as important actors in bringing peace, love, and justice. We recognize and affirm World Relief as a multicultural organization and seek to understand and respect the multiplicity of cultures among us. As we seek change in the world, we recognize that we, too, are changed, by those we serve. 4. Excellence/Continuous Improvement in all our program initiatives and support services, following best practices and standards in a manner that is sustainable to the community from a spiritual, social and economic perspective. We also seek to apply our human and financial resources in such ways that maximize impact and sustain benefits to the greatest number of people. 5. Partnership, by seeking, facilitating and promoting collaboration among all stakeholders including local governments, the worldwide church, mission agencies, other NGOs and the business community, recognizing partnership as essential to serving the most vulnerable. We believe each expression of the worldwide Church has a unique and interdependent role in bringing peace and justice to the world. 6. Empowerment by prioritizing the leadership and participation of those we serve, whether people, churches, or local institutions, as critical to creating and sustaining change. We seek to catalyze a movement of worldwide volunteers to multiply impact, and we value capacity-building as a means towards that end. 7. Prayer as the priority and foundation for accomplishing our mission. Do you agree with World Relief's VALUES? (note: a "no" answer will automatically disqualify you as a candidate)
- In addition to our Statement of Faith and Mission, Vision, and Values, World Relief has other key tenets of our Christian Identity defined in eight affirmations as shown below. AFFIRMATION I: Our Christian Faith - the Center of our identity AFFIRMATION II: Created in God’s Image (Imago Dei) AFFIRMATION III: Addressing Poverty and Greed AFFIRMATION IV: Solidarity with The Stranger/Vulnerable AFFIRMATION V: The Church AFFIRMATION VI: Speaking the Truth AFFIRMATION VII: Creation Care AFFIRMATION VIII: Human Sexuality The full document “TOWARDS A FRESH EMBRACE OF OUR CHRISTIAN IDENTITY” is available as a link on the career page. Except for Executive and Senior Leadership, a designation that defined in the job descriptions, employees do not necessarily need to agree with these beliefs. However, all employees at the time of hire will be required to state that they have seen and had an opportunity to review and that they understand the content of the document with these affirmations and will have to uphold that these are the organization’s beliefs on these matters in their internal and external representation of World Relief. Have you reviewed and understand the World Relief document TOWARDS A FRESH EMBRACE OF OUR CHRISTIAN IDENTITY, which informs the organization’s position and understanding of key issue regarding our Christian faith. (Please note that a "no" answer will disqualify you from consideration)
- Are you willing to submit to a criminal background check?
- Are you 18 years of age or older?
- Will you now or at any time require Visa sponsorship to work in the U.S.
- Do you have any relatives that work for World Relief?
- Rate your Microsoft Outlook proficiency.
- Rate your Microsoft Word proficiency.
- Rate your Microsoft Excel proficiency.
- Rate your Microsoft PowerPoint proficiency.
- Are you proficient in additional language(s) other than English?
Written answers (2)
- Please share about your Christian faith in 300 words or fewer (for example, you could tell us about your spiritual practices, how you became a Christian, or what Jesus Christ means to you).
- If yes, which additional language(s) are you proficient in? optional
Attachments (1)
- Please upload your cover letter optional