GM Marketing - Sleepyhead

# GM Marketing - Sleepyhead ## Company Overview Sleepyhead is a leading brand in the FMCG (Fast-Moving Consumer Goods) sector, focusing on innovative marketing strategies and consumer engagement. The company values creativity, strategic thinking, and a commitment to enhancing consumer experiences through quality products. ## Job Summary The **General Manager of Marketing** is responsible for developing and executing comprehensive brand strategies that align with business objectives. This role emphasizes brand health monitoring, creative communication, cross-functional collaboration, and digital marketing to drive growth and enhance brand identity. ## Responsibilities - Develop and execute comprehensive **brand strategies** aligned with business objectives, incorporating market research, competitor analysis, and customer insights. - Monitor and assess **brand health** through regular perception audits, identifying areas for improvement. - Manage and maintain a **strong brand identity**, ensuring consistency across all marketing materials, communications, and customer touchpoints/channels (Omni Channel). - Lead the **creative and communication development** mandate for the brand across platforms. - Lead cross-functional teams to ensure seamless collaboration and brand consistency. - Develop, execute, and monitor **multi-channel digital marketing strategies**, leveraging social media, content marketing, and e-commerce. - Design and manage **advertising and promotional campaigns** across ATL (Above The Line) and BTL (Below The Line) channels. - Develop and manage **content strategy**, CRM (Customer Relationship Management), and lead generation programs. - Oversee and optimize **advertising budgets**, ensuring effective ROI (Return on Investment). - Foster **strategic partnerships** with influencers, media outlets, and organizations. - Own and develop the **New Product Development (NPD)** roadmap and prepare accurate financial forecasts for success. - Analyze business performance, identifying trends and areas for growth, and manage the portfolio across categories and channels. - Lead customer and consumer understanding for decision making, staying abreast of industry trends and competitor activity. - Lead product development, branding, and communications initiatives. - Conduct **annual business planning** and implement plans for brand groups. - Lead monthly, quarterly, and annual reviews for the brand. - Maintain strong and healthy relationships with **agency partners**. ## Qualifications - **Education**: MBA/PGDM from a leading institute. - **Experience**: 9-15 years in FMCG/FMCD; recent experience in D2C (Direct to Consumer) is an added advantage. - **Skills**: - Passion for consumer marketing and creative problem-solving. - Strong analytical abilities; comfortable working with data. - Strategic thinking, leadership, and team management skills. - Proven experience in **Brand Marketing** and media planning (online and offline, social media, and e-commerce). - Extensive experience in **portfolio management** and New Product Development. - Strong understanding of **ATL, BTL, PR,** and digital marketing. - Self-motivated with a passion for winning. - Exceptional project management skills. - Excellent communication and interpersonal skills. - Strong conflict resolution and negotiation abilities. - Ability to thrive in a fast-paced environment with adaptability and flexibility. - High emotional intelligence and empathy. ## Preferred Skills - Experience with innovative marketing techniques and emerging digital trends. - Familiarity with customer analytics tools and platforms. - Previous experience in managing large teams and budgets. ## Experience - Minimum of **7 years** of relevant experience in marketing and brand management, particularly within the FMCG or FMCD sectors. ## Environment - The position is a **full-time** role with an immediate start date. The specific work location is not specified but may involve a hybrid or in-office setting. ## Growth Opportunities - The role offers significant potential for career advancement within the company, leveraging the experience gained in a leadership position.