GM Operation and Marketing (Signature Restaurant)
Description
Main Responsibility:
1. Operational Management
Overseeing Day-to-Day Operations: Ensuring all restaurant activities run smoothly, from kitchen preparation to guest service (Front of House & Back of House).
Ensuring Quality & SOPs: Enforcing standard operating procedures (SOPs) regarding food quality, service, hygiene, and safety.
Inventory & Cost Management: Managing stock levels, conducting stock-takes, controlling food costs, and reducing waste.
HR Management: Conducting recruitment, training, staff scheduling, and motivating the team to meet targets.
Handling Guest Complaints: Addressing customer complaints promptly and professionally to maintain customer satisfaction.
2. Marketing & Business Strategy
Developing Marketing Strategies: Designing promotional campaigns (local, social media, or events) to increase customer footfall.
Enhancing Brand Image: Building and enhancing the restaurant's image through consistent service and effective marketing.
Trend & Competitor Analysis: Monitoring culinary industry trends and competitor activities to adapt marketing strategies and menus.
Social Media & Online Management: Managing or overseeing social media content and online reviews (Google Reviews, food delivery apps).
Marketing Collaboration: Collaborating with third parties (influencers, communities) to raise the restaurant's profile.
3. Financial & Performance Management
Sales Target Achievement: Responsible for achieving monthly/annual sales targets.
Financial Statement Analysis: Reviewing profit and loss (P&L) statements, managing operational budgets, and preparing sales forecasts.
Cost Efficiency: Identifying opportunities to reduce costs without compromising product and service quality.
General Qualifications
- Minimum 5–10 years' experience as an F&B/Restaurant Manager.
- Strong leadership and team management skills.
- Understanding of food cost management, P&L, and marketing strategies.
- Good communication and interpersonal skills.
- Can speak Mandarin (Conversation)