Group Marketing Officer – MBA & Executive MBA Programmes F/H

The company

ESCP Business School is the world-renowned business school, founded in 1819, that trains the responsible leaders of tomorrow. Located in the heart of Paris, it offers innovative and multicultural teaching, supported by a network of six European campuses. Recognized for the excellence of its management programs, it fosters engagement, international awareness, and personalized support for talent throughout their studies.

Post description

The Group Marketing Officer contributes to the planning, coordination and delivery of marketing activities for ESCP Business School's MBA and Executive MBA programmes. The role helps strengthen programme visibility and attractiveness, generate qualified leads and support international recruitment objectives.

Working closely with the Group Marketing Manager, Marketing, Recruitment and Admissions teams across ESCP campuses, as well as external partners, the position supports digital marketing campaigns, content creation, CRM data management and continuous improvement of marketing initiatives. The role requires the ability to coordinate multiple projects, collaborate in a multicultural environment and use data-driven insights to inform decisions and improve outcomes.

Key Responsibilities

1. Content, Communications & Digital Marketing

• Coordinate the development and regular updating of marketing and communications content across websites, landing pages, brochures, presentations, email campaigns and other digital and offline channels.

• Support the development and implementation of a global editorial and communications framework aligned with the prospective student journey.

• Oversee the MBA and Executive MBA programme webpages and blog, ensuring regular publication of high-quality content supporting SEO, visibility and programme storytelling.

• Build and maintain a centralised content library, including visuals, videos, articles, testimonials and creative assets.

• Coordinate testimonials and success stories featuring students, alumni, faculty members and programme ambassadors.

• Analyse website traffic and user behaviour to identify opportunities to improve user experience, SEO and conversion rates.

• Coordinate the production of brochures, flyers, presentations, event materials and other programme marketing assets.

• Maintain and distribute communication templates and digital resources across campuses, ensuring brand consistency in all markets.

2. Campaign Execution & Results Monitoring

• Work closely with the Group Marketing Manager to implement annual marketing plans and support programme recruitment objectives.

• Support the planning of multichannel brand awareness, lead generation and lead nurturing campaigns across campuses.

• Coordinate campaign timelines, budgets and deliverables to ensure activities are completed on schedule and aligned with recruitment priorities.

• Monitor key performance indicators (KPIs), analyse results and recommend improvements to support the achievement of marketing objectives.

• Prepare regular performance reports and provide recommendations to improve marketing effectiveness.

3. Supplier & Partner Management

• Support the identification, selection and coordination of external agencies, media partners, creative studios and digital suppliers.

• Review supplier proposals, contribute to contract negotiations and provide recommendations to support decision-making.

• Ensure that suppliers meet agreed deadlines, budgets, quality standards and brand guidelines.

• Evaluate supplier deliverables and return on investment to maintain high-quality outcomes.

4. Team Coordination & Cross-Campus Collaboration

• Collaborate with colleagues across the Group Marketing & Communications team to ensure consistent messaging and activities across channels.

• Work closely with Marketing, Recruitment and Admissions teams across ESCP Business School's campuses.

• Facilitate the coordination of cross-campus marketing initiatives.

• Ensure that all campuses have access to the tools, materials and resources required to achieve their recruitment objectives.

5. CRM & Marketing Data Management

• Collaborate with the CRM Manager to maintain data quality and ensure accurate synchronisation across platforms.

• Upload, organise and manage lead data from multiple sources while maintaining accurate campaign tracking.

• Develop and schedule email marketing campaigns to strengthen prospective student engagement, support lead nurturing and improve conversion.

• Ensure compliance with ESCP's data governance policies and CRM best practices.

6. Marketing Insights, Analysis & Reporting

• Conduct market research and competitor benchmarking to identify trends and opportunities in the higher education sector.

• Develop and maintain weekly and monthly dashboards to monitor marketing results.

• Produce analyses and reports to support strategic decision-making.

• Monitor key marketing indicators and identify opportunities to improve campaign effectiveness and return on investment.

Profile required

Education & Experience

• Master's degree in Marketing, Communications, Business or a related field.

• 3–5 years of experience in marketing or digital marketing within an international environment.

• Experience in Higher Education or Executive Education is a strong advantage.

• Experience coordinating multi-country marketing initiatives and working with cross-functional teams.

• Experience managing relationships with external agencies, suppliers and media partners.

Technical Skills

• Good command of digital marketing tools, content creation platforms, analytics solutions, CRM systems and marketing automation platforms.

• Excellent written communication and copywriting skills.

• Fluency in English and French, both written and spoken.

• Knowledge of additional European languages is an advantage.

Professional & Interpersonal Skills

• Ability to organise, plan and coordinate multiple projects, prioritise tasks and meet deadlines.

• Ability to interpret data, identify insights and recommend actions aligned with business objectives.

• Ability to collaborate effectively across teams and multicultural environments.

• Willingness to take initiative and ensure the effective delivery of assigned responsibilities.

• Attention to detail, consistency and effective coordination skills.

• Creativity and problem-solving skills supported by data and evidence.

• Interest in education, international collaboration and enhancing the student experience.

Required languages

• English - Level advanced

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