Growth Marketing Lead
Posted Updated
Description
ABOUT THE OPPORTUNITY
A client we are partnering with is looking for someone with 4–6 years of experience in growth or demand generation marketing who has successfully scaled social channels and paid acquisition for a technical or gaming-related audience. You should be comfortable building from scratch — setting strategy and executing tactically — with a track record of measurable growth across multiple channels. Bonus points if you've worked in developer tooling, gaming platforms, or marketed to highly technical audiences. This is a remote position where you will be working Pacific or Eastern hours. Candidates must be located in the United States.
JOB RESPONSIBILITES
- Own growth and reach across all channels and partnering with content to build, execute on, and optimize the acquisition playbook.
- Grow the company's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel
- Manage and optimize paid acquisition campaigns across Google Ads, YouTube, Reddit, and X to drive efficient user acquisition.
- Own and expand the company's organic search presence end-to-end.
- Develop programs to disseminate community-generated content (Discord, user-created games) to the broader game developer community.
- Build and manage relationships with game developer content creators (YouTubers, LinkedIn voices, X influencers) and incorporate them into campaigns and product launches.
- Bridge the gap between content, product marketing, and growth — ensuring the right content reaches the right audiences through the right distribution channels.
- Gather data, fill measurement gaps, and create whatever is needed to identify early opportunities and improve each piece of the growth playbook.
- Collaborate with sales to support the emerging B2B motion and compound acquisition efforts into revenue.
JOB QUALIFICATIONS
- 3 - 6 years of experience in growth or demand generation marketing.
- Experience in growth-focused roles targeting a technical ICP ((B2C2B or early-stage startup to Series B)
- Managed or optimized paid acquisition campaigns (Google, Reddit, YouTube, X).
- Proven track record growing social channels with measurable results.
- BS in Marketing or a related field.
NICE TO HAVE SKILLS
- Experience owning SEO/AEO funnels end-to-end.
JOB BENEFITS
- Highly competitive salary.
- Remote-friendly with occasional travel to SF so you can connect with the team.
- Generous equity participation.
- Clear path to leadership.
RIGHT TO REPRESENT
By applying to this position, you acknowledge and agree to be represented by LYA Collective for this opportunity.