Growth Product Manager — Retention and Lifecycle

TalentMinted is recruiting for a confidential international B2C mobile product company with established consumer products and a global user base.
We are looking for a Product Manager focused specifically on retention, engagement and lifecycle growth.
This role is for someone who understands what happens after activation: why users stay, disengage, churn or return — and how product mechanics and lifecycle communication can systematically improve those behaviors.

What you’ll do
Own the retention and engagement roadmap for B2C mobile products
Analyze user behavior, funnels, cohorts and lifecycle stages
Identify opportunities to improve D1/D7/D30 retention, engagement, LTV and repeat usage
Develop and test retention-focused product hypotheses
Build and improve lifecycle mechanics such as push, in-app communication, segmentation and re-engagement
Develop churn-prevention and win-back initiatives
Explore personalization, gamification, loyalty / rewards and social mechanics where relevant
Design, launch and analyze product A/B experiments
Conduct user and competitor research
Turn behavioral insights into clear product initiatives
Prioritize initiatives using frameworks such as RICE / ICE
Prepare PRDs and work closely with Engineering, Design and Analytics
Measure post-release results and continuously iterate

What we’re looking for
2+ years of Product Management experience
Strong hands-on experience with B2C mobile products
Practical ownership of retention and engagement mechanics
Experience with lifecycle communication such as push, in-app messaging, segmentation, re-engagement or churn prevention
Strong understanding of retention metrics including D1/D7/D30, cohorts, DAU/MAU, engagement and LTV
Hands-on product A/B testing experience
Ability to independently generate, prioritize and validate product hypotheses
Strong analytical and data-driven mindset
Experience taking initiatives from hypothesis through release and result analysis
Strong roadmap and prioritization skills
Experience working directly with Engineering, Design and Analytics
English B2+

Strong advantages
Experience with social networking, dating, streaming / live streaming, entertainment / content or subscription mobile products
Experience with personalization, gamification, loyalty / rewards or social mechanics
Experience with large DAU / MAU products
Product-company background
Experience with Amplitude, Mixpanel, Firebase or GA4
SQL literacy

Relevant backgrounds may include
Retention Product Manager
Lifecycle Product Manager
Engagement Product Manager
Growth Product Manager with strong retention ownership
Product Growth Manager

Format: Remote, full-time.

Client identity and full product context are shared with relevant candidates during the recruitment process.