GTM Automation Engineer, (Clay, Instantly)
Posted Updated
Description
About Wing
Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.
As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.
About the Role
We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.
You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.
You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.
Responsibilities
You will own the entire outbound automation machine, including:
1. Clay Workflows & Lead Infrastructure
- Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
- Use APIs, webhooks, and custom code steps to automate data pipelines
- Create ICP logic, trigger systems, and multi-step lead flows
2. Multi-Domain Email Infrastructure, Deliverability, Verification
- Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
- Build scalable campaign systems in Instantly using Apollo data
- Know the ins and outs of email verification: LeadMagic, BounceBan, and more
- Maintain deliverability and sending health across all domains
- Implement verification, cleansing, and bounce prevention
3. Experiments & Optimization
- Ship several outbound experiments per week, measure results
- Test variations of copy, subject lines, offers, personas
- Build dashboards to track open → reply → meeting → revenue
- Identify bottlenecks and improve system performance continuously
4. Copywriting & Messaging
- Write clear outbound emails and short-form sequences
- Use Clay’s AI rewriting + dynamic variables for deep personalization
- Create persona-based messaging frameworks
5. Data & Engineering Tasks
- Write small scripts (Python, JavaScript) when needed
- Integrate tools through API calls and workflows
- Clean, transform, and normalize data
- Maintain accurate metrics and reporting
Outcomes You Will Be Accountable For
Scaling outbound sending volume from 5k → 50k → 250k+ emails/month
Improving reply rates and meeting-booked rates through experimentation
Reducing cost per qualified meeting
Building a predictable outbound funnel that feeds Sales every day
Ensuring strong deliverability across all domains and systems
Automating manual steps so the outbound engine becomes self-sustaining
Requirements
Must-Have
- Expert-level Clay experience (advanced formulas, automations, integrations)
- Strong experience with Apollo and Instantly
- Ability to write clean, concise outbound copy in English
- Experience setting up email domains, DNS, verification, warming
- Ability to write scripts with Python/JS
- Strong data skills (normalization, dedupe, cleansing, schema design)
- Experience running large-scale outbound campaigns
- Strong analytical and experimentation mindset
- Portfolio/GitHub/work samples showing past automation work
Nice-to-Have
- Experience with CRMs (HubSpot, Pipedrive, Salesforce)
- Experience in B2B SaaS outbound
- Built outbound systems sending 100k–1M+ emails/month
- Experience with dashboards (Looker Studio, Retool, Metabase)
- Familiarity with web scraping tools and unofficial APIs
Who You Are
- You think in systems and flows
- You get excited about automating something that used to take hours
- You are comfortable working in a high-velocity environment
- You enjoy solving messy data problems
- You can write copy and write scripts
- You like shipping experiments, not sitting in meetings
- You want ownership - not micromanagement
Why Work With Us
- Work directly with the CEO (fast decisions, zero bureaucracy)
- Build one of the most advanced outbound engines in the world
- Competitive salary for top talent
- Remote-first team
- High autonomy, high speed
- Massive growth opportunity
Skills
As published by lever · 24 questions · 3 written answers
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn Profile URL
Short answers (11)
- Current Monthly Salary/Compensation (USD)
- Expected Monthly Salary/Compensation (USD)
- Current Location (City, Country)
- Who referred you to this position? Enter their first and last name here. optional
- Website, blog or portfolio:
- If selected, what is your earliest start date?
- Where are you currently located?
- What is your expected compensation?
- How many years of Clay experience do you have? Would you say you are an expert with Clay?
- What was the largest outbound email campaign you have ever built & run?
- Do you have a portfolio, website, or similar link to share?
Pick from a list (10)
- What is your current availability to start? optional
- What experience level do you have for this position? optional
- How did you hear about this job? optional
- Have you worked for Wing Assistant before?
- . Are you available to work during the US timezone required for this position?
- Wing Assistants are enrolled in a screen monitoring program for Quality Assurance purposes. Are you okay with this arrangement?
- Are you open to helping clients with standard virtual assistant/admin tasks in addition to the specialized tasks associated with this role?
- Would you be willing to make phone calls on behalf of the client, as needed, if required?
- Are you willing to take on additional responsibilities and allow your role to evolve based on your skillset, previous experience, and the needs of the client to ensure a successful working relationship?
- Which industries have you worked in? (Select all that apply.) optional
Written answers (3)
- Desired salary per month (in your local currency):
- Do you know how to write code? Which languages, and how many years of experience?
- This will be a high-intensity, high-expectation role. Do you think you will be able to thrive in such an environment?