Head of Developer Product Marketing

Lightning Labs is seeking a Head of Developer Product Marketing to lead product marketing, serve as editor-in-chief for external messaging, build scalable content and AI-assisted marketing systems, and drive developer adoption of its tools and protocols.

Responsibilities

• Own and drive marketing strategy across product launches, developer campaigns, content, and community engagement.
• Define measurable KPIs and optimize resource allocation across marketing activities.
• Define positioning and messaging for LND, Taproot Assets, L402, Terminal, and developer tooling.
• Build and execute go-to-market plans for product launches and protocol milestones.
• Own editorial quality and consistency across blog posts, social media, and launch announcements.
• Shape the narrative around Lightning's role in payments, stablecoins, and AI-native commerce.
• Translate technical protocol and infrastructure concepts into compelling narratives for developers.
• Build positioning frameworks, templates, and processes for consistent content production.
• Coordinate content across channels and lead editorial direction for developer-facing communications.
• Partner with business development to grow the developer funnel from awareness through adoption.
• Design campaigns and programs that grow the developer community.
• Track marketing performance and iterate based on data.
• Design and manage AI-assisted content systems, standards, guidelines, and guardrails.
• Use AI tools to draft, edit, prototype, and ship content at high velocity while applying editorial judgment.

Requirements

• Passion for bitcoin, Lightning, and financial freedom.
• 5+ years of product marketing or developer marketing experience, ideally at a technical platform, API-first, or developer tools company.
• Strong technical fluency and ability to communicate complex concepts to developers.
• Exceptional writing and editing skills with a high bar for technical accuracy and clarity.
• Strong systems thinking and process design skills.
• Comfort with AI-native workflows, tools, and agents in high-velocity marketing operations.
• Self-directed and comfortable with ambiguity.
• Ability to independently orchestrate content and campaigns across stakeholders.
• Preferred: experience marketing to developer audiences in open source, bitcoin, AI, fintech, or payments.
• Preferred: familiarity with Lightning Network or bitcoin protocol development.
• Preferred: experience growing developer marketing functions at early-stage or high-growth companies.
• Preferred: familiarity with Twitter/X, GitHub, Discord, and other developer communities.
• Preferred: experience building content systems, style guides, and brand voice frameworks.