Head of Marketing

You will own marketing execution that brings TACEO’s positioning to market, initially focused on financial services. You will plan, build, run, and measure end-to-end campaigns for stablecoins, tokenization, cross-border payments, treasury management, and tokenized deposits. You will turn content, campaigns, events, and speaking engagements into qualified leads for the business development team, while improving campaign performance and increasing market familiarity.

Responsibilities

• Own end-to-end marketing campaigns for financial services.
• Plan, build, run, and measure campaign performance and returns.
• Generate quality leads for the business development team that convert into customers.
• Increase familiarity with TACEO among target financial-services audiences.
• Extend the reach of conference talks and events beyond the room.
• Turn content, campaigns, and events into qualified leads.
• Improve marketing execution based on measurement and results.

Requirements

• Have 5+ years of marketing experience, including at least 2 years in a senior role owning strategy, budget, and results.
• Have B2B technology marketing experience, ideally at a scale-up.
• Have experience building or scaling a marketing function, launching a product, or driving measurable pipeline and revenue growth.
• Know how to turn content, campaigns, and events into qualified leads.
• Ideally have marketed technical products to financial services or similarly demanding B2B customers.
• Execute plans, measure results, and improve performance.