Integrated Marketing Manager

POSITION SUMMARY:

The primary responsibility of our Integrated Marketing Manager is to develop new advertising partners and maintain existing advertisers through prospecting and great client service.

BEHAVIORAL PROFILE:

Ideal candidates will excel at presenting conceptual marketing plans to local, direct decision makers. Candidates will have excellent prospecting skills, enjoy relationship building and be superb problem-solvers. We are looking for someone who is creative, tenacious, ethical and motivated to get results that will help our local businesses grow their businesses, understands marketing, media and metrics.

PERFORMANCE OBJECTIVES:

• Develops and maintains relationships. Builds and maintains relationships with other individuals or organizations to help achieve business goals.
• Demonstrate flexibility/resilience. Adapt to and work effectively with a variety of situations, individuals, or groups. Adapt approaches as the requirements of a situation change. Manage pressure effectively and cope well with setbacks.
• Builds rapport. Easily establishes rapport and shares personal information to create common ground.
• Strives for results. Drives for results and focuses on improving performance outcomes.
• Strives for success. Gains internal satisfaction from accomplishing personal and business objectives.
• Exudes confidence. Projects an appropriate degree of self-confidence and personal capability to accomplish a task.
• Gains buy-in. Explores alternatives and positions to reach outcomes that gain support from all parties.
• Demonstrates curiosity. Has an underlying curiosity and desire to know more, taking the initiative to learn new information.
• Communicate articulately. Speak clearly and concisely, and demonstrate skill in using expressiveness to convey important points in verbal communication with everyone associated with Desert Valley Media Group
• Builds customer loyalty. Focuses efforts on discovering and meeting customer needs and expectations.

QUALIFICATIONS:

• College degree preferred
• Must be proficient in Microsoft Windows, Outlook, Word, Excel, and Power Point, Nielsen/Tapscan & Scarborough
• Minimum (2) years of media & radio
• New business development experience preferred.
• Experience utilizing CRM systems, quantitative and qualitative research resource tools preferred.