Intern/Working Student (f/m/d) Strategic Marketing for GORE-TEX Outdoor- and Lifestyle apparel

About the Role

Starting March/April 2027 we are looking for an Intern or Working Student (f/m/d) to support our global Strategic Marketing Team for GORE-TEX Outdoor and Lifestyle apparel in Feldkirchen-Westerham, greater Munich. With this position we’re offering you the opportunity to gain insights into product innovations and the development of marketing strategies.

For the internship you will be available for 6 months full-time and for the working student position approx. 20 hours per week for 1 year or ideally longer.

Responsibilities

• Analyze target markets, brand customers and consumers to provide input into positioning, product segmentation, value proposition and messaging, as well as pricing and essential communication activities
• Provide secondary market research and help us on quantitative as well as qualitative market research projects
• Manage your own projects within our leading GORE-TEX brand and operate customer/retail and consumer surveys
• Cooperate closely with our Marketing Specialists-Team

Qualifications

• Student in economics, management, marketing or a similar course of study
• You speak fluent English and you understand German on an intermediate level
• You are passionate about our markets (Outdoor, Snow and Lifestyle Apparel) and are highly motivated
• You know at least 10 trending brands in each of our markets
• You are excited to work in an international team
• You have great communication skills and can convince with your driven and structured work ethics
• You are very pro-active and have an analytical mindset
• You enjoy outdoor activities like hiking

That's what you've got to look forward to

• Work in a highly motivated team and a good working atmosphere
• An interesting and challenging opportunity with an international focus
• A very good compensation
• Sports activities, work-life-balance, free tea, coffee and fruits, a subsidized canteen and more