IPM Partner Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an IPM Partner Marketing Manager based in the United States.

As an IPM Partner Marketing Manager, you will play a key role in helping technology partners develop and execute successful Industry Partner Marketing programs. You will act as a strategic marketing advisor, guiding partners through go-to-market planning, demand generation, campaign execution, and performance measurement. Working closely with industry marketing stakeholders, you will ensure marketing initiatives are aligned with business objectives and deliver measurable results. You will oversee integrated digital campaigns, coordinate marketing resources, and help partners maximize the value of their marketing investments. Through regular client engagement, training, and performance reviews, you will strengthen partner relationships and accelerate business growth. This is an exciting opportunity to combine digital marketing expertise, project management, and customer success within a collaborative, fully remote environment.

• Strategic Partner Marketing: Serve as a trusted marketing advisor to assigned partners, providing personalized guidance on go-to-market strategies, campaign planning, execution, and performance reporting.
• Marketing Program Development: Support the development of effective Industry Partner Marketing programs that encourage partner engagement and align marketing activities with broader business objectives.
• End-to-End Campaign Management: Plan, coordinate, and oversee marketing initiatives from conception to completion, including demand generation campaigns, integrated digital programs, and coordinated partner marketing activities.
• Partner Relationship Management: Manage day-to-day relationships with partners through regular weekly check-ins, email communications, progress updates, and performance reviews.
• Marketing Development Funds (MDF): Guide partners through the use of Marketing Development Funds, helping them understand available resources, coordinate with third-party agencies, and maximize marketing investment returns.
• Performance Measurement & Optimization: Monitor campaign results, analyze marketing performance, measure return on investment (ROI), and provide actionable recommendations to improve future initiatives.
• Client & Partner Collaboration: Work closely with industry marketing stakeholders, clients, partners, internal teams, and external agencies to ensure effective coordination and alignment with business priorities.
• Marketing Platform Enablement: Help partners navigate marketing platforms, tools, and resources by providing training, practical guidance, and best practices to support successful campaign execution.
• Reporting & Business Alignment: Prepare and communicate marketing performance reports, evaluate results against established objectives, and identify opportunities to improve demand generation and business growth.

Requirements:

• At least 3 years of hands-on experience in partner marketing, particularly in digital marketing and demand generation.
• Previous experience in B2B marketing or within a marketing agency environment is strongly preferred.
• Experience in the technology industry is considered a plus, particularly in environments involving technology vendors, channel partners, or IT service providers.
• Strong understanding of digital marketing strategies, integrated campaigns, demand generation, and go-to-market planning.
• Experience managing marketing programs from initial planning through execution, reporting, and performance optimization.
• Familiarity with Marketing Development Funds (MDF), campaign budgeting, third-party agency coordination, and ROI measurement is an advantage.
• Strong analytical skills, with the ability to interpret marketing data, evaluate campaign performance, and translate insights into actionable improvements.
• Excellent verbal and written communication skills, with confidence in managing client-facing conversations, presenting recommendations, and collaborating with internal stakeholders.
• Strong relationship-building and stakeholder management abilities, with a proactive and customer-focused approach.
• Excellent organizational and project management skills, including the ability to coordinate multiple campaigns, partners, and deadlines simultaneously.
• Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Outlook.
• Ability to work independently, demonstrate initiative, and adapt to changing priorities in a fast-paced, collaborative environment.
• Must reside in one of the following eligible U.S. states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, or Washington.

Benefits:

• Competitive Salary: Annual salary ranging from $60,000 to $80,000, depending on experience and qualifications.
• 100% Remote Work: Fully remote working environment, offering flexibility and the ability to work from home within eligible U.S. states.
• Flexible Working Hours: Enjoy flexible scheduling designed to support productivity and work-life balance.
• Unlimited Paid Time Off: Access to an unlimited PTO policy, along with additional sick leave.
• Company Holidays: Benefit from 15 company-paid holidays each year.
• Comprehensive Healthcare: Medical, dental, and vision insurance options to support your health and well-being.
• Telehealth Services: Access to convenient virtual healthcare services.
• Financial Protection: Disability and life insurance coverage.
• Health Savings Accounts: Access to health savings account (HSA) options to help manage eligible healthcare expenses.
• Paid Parental Leave: Receive paid time off to support important family milestones.
• Retirement Savings: Benefit from a company-matched 401(k) retirement savings plan.
• Inclusive Work Culture: Join an innovative, collaborative, and welcoming team that values diverse perspectives, teamwork, and professional development.