Lifecycle & CRM Operations Specialist

You will build, configure, and quality-assure complex Braze canvases and CRM campaigns. You will validate campaign logic, personalization, data, and trigger timing; investigate live issues; maintain QA controls and documentation; coordinate approvals; and help prevent recurring communication errors.

Responsibilities

• Build and configure multi-step Braze canvases with branching logic, audience entry, personalization, and trigger-based journeys
• Perform end-to-end quality assurance for email, SMS, push, in-app, triggered, and promotional campaigns
• Partner with Lifecycle Strategy, Creative, and Martech teams to implement approved campaign requirements
• Investigate live campaign issues using Braze logs, segmentation reports, and performance data
• Collaborate with Data Analytics and Martech to maintain accurate lifecycle experiment metrics and dashboards
• Validate custom attributes, event schemas, and catalog or Connected Content feeds before sends
• Maintain QA checklists and documentation
• Respond to live campaign issues by pausing sends, assessing member impact, escalating, and documenting preventive controls
• Route copy, disclosures, and campaign changes through Legal and Compliance review

Requirements

• 3+ years of hands-on Braze experience building and QAing complex canvases
• Experience with complex canvas or journey logic, including branching, trigger-based sends, liquid personalization, and multi-step audience entry
• Experience with HTML and email rendering issue triage
• Experience identifying segmentation mismatches, broken triggers, and personalization token errors before launch
• Ability to use AI, SQL, or other tools to verify segment, audience, or cohort logic
• Experience documenting work and partnering with Legal or Compliance on review and sign-off

Benefits

• Flexible hours
• Virtual-first work culture
• Home office stipend
• Medical insurance
• Dental insurance
• Vision insurance
• Paid parental and caregiver leave
• 401(k) plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO
• Company holidays including Juneteenth and Winter Break
• All-company in-person events once or twice a year
• Virtual events