Lifestyle Director

The Lifestyle Director of a community is responsible for creating a vibrant, engaging community experience through strategic event planning and dynamic marketing initiatives. This role blends creativity, organization, and relationship-building to develop programs that enhance resident satisfaction, foster connections, and promote community participation.

With a strong emphasis on event coordination, the Lifestyle Director plans, organizes, and executes a diverse calendar of activities including social events, seasonal celebrations, wellness programs, educational workshops, and signature community gatherings. From concept to execution, they manage logistics, vendor coordination, budgeting, timelines, and on-site event leadership to ensure high-quality, memorable experiences.

Equally important is the marketing component of the role. The Lifestyle Director is responsible for producing marketing materials with direction from the marketing department which may or may not include engaging newsletters, flyers, social media content, email campaigns, and digital signage, while maintaining consistent branding and messaging across all communication channels. A strong understanding of marketing concepts and design and ability to meet strict deadlines play a key component in this role.

This position also serves as a key ambassador for the community—building relationships with residents, local businesses, and partners to expand programming opportunities and sponsorships. The ideal candidate is highly organized, creative, detail-oriented, and passionate about cultivating an active, connected lifestyle environment. The Lifestyle Director plays a vital role in shaping the culture of the community—bringing people together, enhancing lifestyle offerings, and creating experiences that residents look forward to year-round.

RESPONSIBILITIES AND DUTIES include the following:

• Event planning, coordination, and execution
• Marketing strategy and promotional campaigns for events and programs for the community
• Resident engagement and participation growth
• Vendor and sponsor partnerships
• Budget management and program planning
• Communication and brand consistency
• Customer Service
  • Engage with guests (residents) and staff and be a team builder.
  • Provide a warm, welcoming atmosphere for our guests (residents).
  • Lead staff and vendors in achieving a common vision and appropriate goals.
  • Provide effective written and verbal communication.

COMPETENCIES:

• Strong understanding of budgeting for events.
• Competent in all standard Microsoft software including Word, Excel, Powerpoint, Publisher, Outlook and Teams.
• Strong working knowledge of marketing techniques including utilizing online graphics programs including one of the following: Canva, photoshop or other.
• Knowledge of e-blast systems including Constant Contact and/or Mailchimp.
• Knowledge of website management (Wordpress) is preferred but not required.
• Strong written and verbal communication skills
• Strong reading ability and the ability to respond within a 24-hour time frame.
• Current Driver’s License
• CPR/First Aid Certified

The above statements reflect the general information considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all work requirements that may be inherent in the position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.