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Manager - Marketing Operations

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Description


As an S&C Electric team member, you’ll work on projects that have real-world impact. You’ll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. We’re big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively. Join S&C to make an impact on tomorrow’s energy challenges and become an employee-owner.

Hours
• 8:00 am – 5:00 pm (Mon-Fri) Hybrid

Compensation
At S&C, we are dedicated to providing competitive and equitable compensation for all our team members, and we are committed to transparency in our pay practices. The estimated annual base salary range for this position is $116,534 - $185,300. Individual pay within this salary range is determined by several compensable factors, including performance, knowledge, job-related skills and experience, and relevant education or training. This role is also eligible for S&C’s annual incentive plan (AIP), subject to eligibility criteria.

Join Our Team as a Manager – Marketing Operations!
The Manager, Marketing Operations, leads the operational infrastructure, processes, and performance measurement capabilities that enable an efficient and scalable marketing organization. This role drives governance, technology optimization, workflow effectiveness, and resource visibility to improve execution, support strategic priorities, and maximize marketing effectiveness.

Serving as the central owner of marketing operations, the Manager oversees key platforms and processes, including project management, workflow management, digital asset management, reporting, and collaboration tools. The role champions operational excellence through process standardization, technology adoption, and continuous improvement initiatives.

Through leadership of marketing analytics and reporting functions, including direct oversight of a Senior Data Analyst, the Manager delivers actionable insights, performance visibility, and data-driven recommendations that support informed decision-making and achievement of marketing and business objectives.

Key Responsibilities:

Project and Workflow Administration
• Serve as the primary administrator for Workfront, maintaining system configuration, user support, governance standards, and platform effectiveness for the marketing organization.
• Configure, maintain, and optimize project workflows, intake processes, request queues, proofing workflows, dashboards, and reporting to improve efficiency and visibility.
• Develop and maintain standardized templates, workflow practices, and governance guidelines that support effective project execution, prioritization, and resource utilization.


Marketing Operations Technology Administration
• Implement and optimize a Digital Asset Management (DAM) tool to support asset organization, governance, and accessibility.
• Administer and optimize Highspot to ensure the sales team can efficiently access current, approved marketing content and resources.
• Establish and optimize technology supporting an integrated editorial calendar, enabling visibility, coordination, and planning across marketing teams and channels.
• Manage platform governance, user access, taxonomy, documentation, and standards across marketing operations technologies.
• Evaluate and implement new technologies that streamline operations, address evolving business needs, and improve team productivity.


Performance Measurement & Analytics
• Lead the development and governance of marketing KPIs and performance measurement frameworks.
• Oversee the creation and maintenance of dashboards, scorecards, and executive reporting.
• Ensure reporting consistency across integrated marketing campaigns and activities (e.g., web, email, social, events).
• Translate performance data into actionable recommendations that improve marketing effectiveness.


Campaign Planning, Management & Optimization
• Govern the marketing editorial calendar, ensuring strategic alignment, visibility, prioritization, and coordination across initiatives.
• Serve as the central project management lead for cross-functional marketing campaigns, ensuring stakeholders are aligned on timelines, deliverables, dependencies, and outcomes.
• Develop and maintain campaign governance standards, workflows, templates, and processes that improve consistency and execution.
• Drive mid- and post-campaign reviews and recommendations to optimize campaigns and improve future planning, execution, and results.


Governance & Operational Excellence
• Monitor operational KPIs and identify opportunities to improve efficiency and resource utilization.
• Lead change management initiatives related to marketing processes and platforms.
• Train users and drive platform adoption across the marketing organization.
• Monitor system usage and identify opportunities to improve efficiency and utilization.

What you’ll Need To Succeed:
Required:
• Bachelor's degree in Business, Information Systems, Data Analytics, Statistics, Computer Science, or a related field.
• 5-7+ years of progressive experience leading Marketing Operations, Marketing Technology, Digital Marketing, Analytics, or related functions.
• Proven people leader with a track record of developing talent, building high-performing teams, and driving accountability and professional growth.
• Demonstrated expertise administering and optimizing enterprise marketing operations platforms, including project management, workflow management, collaboration, and resource planning tools.
• Experience leading the strategy, governance, and administration of Digital Asset Management (DAM) platforms, such as Bynder, Acquia, or Aprimo.
• Experience administering and optimizing Adobe Workfront.
• Advanced knowledge of marketing analytics, KPI development, dashboarding, and performance measurement, including experience with Power BI, Tableau, or similar business intelligence platforms.
• Deep expertise in web analytics and digital measurement, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking strategy, tag governance, and data quality management.
• Experience with sales and enablement technologies, such as Salesforce and Highspot.
• Proven success leading cross-functional process improvement and change management initiatives that drive operational efficiency and organizational effectiveness.
• Strong experience establishing governance frameworks, documenting business processes, and standardizing workflows across complex marketing organizations.
• Deep understanding of B2B marketing operations, campaign execution, attribution, performance measurement, and marketing technology ecosystems.

Preferred:
• Experience working with marketing automation, CMS, and customer data platforms.
• Experience leading operational transformation initiatives within a complex B2B or manufacturing organization.

S&C Electric is committed to equal-opportunity employment. All employees and applicants will be considered without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at [email protected].

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