Manager, Omnichannel Media Planning - Hybrid - Mississauga

Responsibilities

• Account Leadership: Drive day-to-day media strategy, brief responses, channel allocation, presentations, partner management, and reporting for assigned clients.
• Major Account Support: Collaborate under team leadership to build media plans, evaluate vendor proposals, coordinate activations, and monitor performance across overlapping quarterly programs.
• Targeted DSP Oversight: Own strategy, planning, and partner management for assigned DSP campaigns. Direct external managed-service partners and eventually guide internal execution specialists. Note that DSP is a minor component of the overall omnichannel planning remit rather than the primary focus.
• Omnichannel Channel Management: Connect paid social, search, programmatic, retail media networks, online video, and other key channels with pre-shop, retail, and food service customer journeys.
• Campaign Delivery: Manage media workbacks, asset specs, trafficking handoffs, tracking briefs, launch-readiness checklists, and campaign performance monitoring.
• Commercial and Budget Control: Maintain planned versus actual spend, reconcile partner invoices, flag scope changes early, and assist with accurate project scoping.
• AI Integration: Actively leverage AI tools for data analysis, reporting, and workflow efficiency.

Requirements & Qualifications:

• 6+ years of relevant media and shopper-channel planning experience with manager-level ownership.

• Strong agency background with experience in structured environments and agility to thrive in growing teams.

• Deep understanding of Canadian retail media, shopper channels, grocery, convenience, liquor, and food service ecosystems.

• Proven DSP strategy and managed-service oversight experience without requiring daily hands-on trading.

• Strong digital planning capabilities across paid social, search, programmatic, and retail media platforms.

• Analytical mindset with strong budget management, invoice reconciliation, and vendor negotiation skills.

• Practical comfort using AI tools to optimize data workflows and communications.

• Confidence holding team members and external partners accountable to high standards and project deadlines.

• Ability to travel within North America for occasional client meetings or industry conferences.