Manager, Organic Social Strategy

Corporate Affairs and Communications (CA&C) is a global strategic function that uses a variety of programs and platforms to shape and communicate American Express’ brand message and key business initiatives to shareholders, colleagues and the community-at-large. Our team oversees global public and media relations, reputation management, social media, colleague communications, and corporate sustainability.

Overview:

The Manager, Organic Social Strategy, will lead the strategy,creative direction, and audience engagement approach for American Express enterprise social channels. This role is responsible for shaping a best-in-class social presence that strengthens brand relevance, deepens engagement with business audiences, and supports enterprise marketing priorities. The ideal candidate is a strategic storyteller and marketer who can identify emerging opportunities, translate complex business priorities into compelling social-first narratives, and drive measurable impact across platforms including LinkedIn, Instagram, and Facebook.

• Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals

• Lead the editorial strategy, content development, and execution of social-first storytelling that advances key Amex marketing and brand priorities

• Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences

• Collaborate with cross-enterprise teams on channel planning and content amplification

• Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization

• Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies

• Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities

• Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines

Minimum Qualifications

• 5+ years of relevant experience in marketing and/or content development
• Strong background in social, including experience creating and editing video content.
• Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats
• Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations
• Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up
• Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments
• Excellent written and verbal communication skills, including presentations to leadership
• Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams
• Strong communicator with a desire to add to team culture, colleague engagement, and development

Preferred Qualifications

• Experience developing compelling content strategies and deliverables for enterprise or international audiences.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.