Marketing and Social Media Coordinator

SCOPE OF WORK
The Marketing & Social Media Coordinator is responsible for strengthening Gaylor Electric’s brand awareness through strategic marketing initiatives, social media management, content creation, recruiting support, event promotion, and internal communications.
This role collaborates with Marketing, Talent Acquisition, and Operations to execute marketing campaigns, manage social media platforms, create engaging content, capture photography and video, and report on marketing performance.
RESPONSIBILITIES

Develops and executes marketing and social media strategies aligned with company objectives, recruiting objectives, and business priorities
Tracks, analyzes, and reports social media and marketing performance metrics
Maintains and manages a comprehensive social media content calendar, posting schedules, and campaign timelines
Creates, writes, edits, schedules, and publishes content across all social media and digital communication platforms
Collaborates with creative services for graphics, photography, videos, reels, stories, and other digital content
Captures and edits photography and video content at jobsites, recruiting events, employee events, and community engagements
Supports integrated marketing campaigns and company initiatives
Develops internal and external communications that promote company initiatives, employee engagement, recruiting efforts, and brand awareness
Coordinates marketing support for recruiting events, trade shows, conferences, customer events, employee recognition programs, and community outreach activities
Monitors social media engagement and supports community management
Partners with Talent Acquisition to promote career opportunities and employer branding initiatives
Collaborates with the Web and Digital Experience Specialist to support integrating communication between social media and website visibility
Researches industry trends, competitor activities, and emerging marketing technologies
Supports public relations initiatives, media opportunities, advertising campaigns, and event promotion
Maintains brand standards and ensures consistency across all communication channels and marketing materials
Provides marketing and communication support to internal departments and teams, as assigned.
Performs additional duties and responsibilities, as assigned

PHYSICAL REQUIREMENTS

Must be able to wear personnel protective equipment (i.e., hard hat, safety glasses, gloves, high visibility vest, safety harness, etc.) when required
Ability to bend, stoop, squat, crawl, climb, kneel, balance, push, pull, and reach overhead
Repetitive use of arms, hands, and fingers
Possess good vision/hearing (normal or corrected)
Ability to make transition from designated employee parking areas to construction areas and be able to gain access to all levels of building/structure, even if only means of access is by OSHA approved site construction ladder or stairs still under construction but deemed safe for use
Ability to work while constantly moving on one's feet
Ability to reach and stretch to position equipment and fixtures while maintaining balance
Ability to work while sitting or standing for long periods
Must be able to lift up to 20 pounds at times

EDUCATION

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or equivalent professional experience, preferred

EXPERIENCE

Three or more year’s of experience in marketing, communications, or social media experience, preferred
Experience creating and managing social media campaigns from planning through reporting
Experience with photography, videography, graphic design, and content development
Experience with talent acquisition marketing or employer branding, preferred

Note: The above description provides the general details considered necessary to portray the principle functions of the position and shall not be construed as a fully detailed description of all the work required that might be inherent in the position