Marketing & Business Development Specialist (Sales Project Coordinator, Marketing Operations, Digital Content Specialist) – Onsite to Hybrid

Marketing & Business Development Specialist (Sales Project Coordinator, Marketing Operations, Digital Content Specialist) – Onsite to Hybrid – Bartlett, TN (Memphis)

Come join a company that recognizes and rewards your abilities, provides opportunities to advance your career, and fosters an environment to learn and develop. Experitec is seeking high impact employees with focus and integrity to significantly improve the businesses of our customers and shape the future of Experitec’s business. Join a high-performance team and level up your customer service acumen while sharing your knowledge with other team members.

Come join a 100% employee-owned company focused on customer outcomes and employee success! This position requires a hands-on approach, a strong work ethic, the ambition to interface with customers onsite, a troubleshooting mindset, and a commitment to excellence. In this position, you may have the opportunity to work in different industries including power, chemical, renewable energy, food & beverage, refining, oil & gas, pulp & paper, water treatment, metals/mining and consumer goods. Experitec provides strong technical and customer service training throughout your career which will include:

• On-The-Job training to set you up for success.

• Ongoing customer service training.

• Training on marketing tools and systems including CRM, email marketing platform, base level product & technology acumen, .

• Ongoing training on various company functions as an Employee-Owner to broaden business acumen.

The Marketing & Business Development Specialist is a part of our Marketing & Sales Teams and is responsible for strong execution of marketing projects. This position includes utilization of analytical thinking, digital media experience, exemplary communication skills, and a positive, collaborative attitude towards helping industrial organizations solve complex business challenges through automation, reliability, and digital transformation solutions.

Opportunities to make an Impact:

• Supporting the execution of integrated B2B marketing strategies at Experitec, including initiatives and programs that drive lead generation, customer engagement/retention, brand awareness, and business growth.

• Serving as a key contributor to the company's marketing and sales enablement efforts by creating compelling content, managing promotional campaigns, shaping the digital customer buying experience, and supporting tradeshows and training events.

• Supporting new product and service launches, maintaining digital assets, and conducting market research.

• Helping communicate Experitec's value proposition to target industries.

What does the Marketing & Business Development Specialist do?

Content Creation & Marketing Communications

• Develop and maintain marketing media, including case studies, success stories, and technical articles.

• Create content for social media, blog posts, email campaigns, and Experitec’s YouTube channel.

• Craft customer presentations, and customer testimonials.

• Generate branded product and service brochures and sales enablement materials.

• Interview subject matter experts and end-users to translate technical concepts into compelling customer-focused content.

• Support thought leadership initiatives that position Experitec and its partners as trusted advisors.

• Maintain editorial calendars and coordinate content production schedules across various medias (social, web, blog) for all of Experitec’s business units.

• Conduct regular program cadences across Experitec’s business unit/sales leaders to maintain a proactive content pipeline.

Brand Management & Corporate Communications

• Ensure adherence to Experitec brand standards across all marketing communications.

• Manage visual and messaging consistency across digital and print assets.

• Coordinate co-branding requirements with strategic partners and manufacturers.

• Assist with development and maintenance of marketing templates, graphic standards, and brand guidelines.

Digital Marketing & Online Presence

• Maintain and optimize company website content.

• Coordinate website development projects with internal stakeholders and external vendors.

• Support SEO and digital marketing initiatives.

• Manage social media publishing and engagement activities.

• Track and analyze website and campaign performance metrics.

• Support marketing automation and CRM-driven marketing initiatives.

Business Development Support

• Collaborate with sales leadership and account managers to support business development activities.

• Develop customer-facing presentations and proposal content.

• Assist with account-based marketing initiatives and strategic growth programs.

• Support customer segmentation and target account development.

Value Capture & Customer Success Story Development

• Identify and document customer outcomes and business value delivered by Experitec solutions.

• Collaborate with technical teams to quantify operational improvements, cost savings, risk reduction, and productivity gains.

• Develop ROI-focused messaging and customer success stories.

• Create materials that demonstrate measurable business impact.

Event Marketing & Product Promotion

• Promote Customer training events. technical workshops trade shows, industry conferences, webinars, and open houses.

• Develop event marketing campaigns and promotional materials.

• Coordinate attendee communications and post-event follow-up activities.

• Support new product introductions and service launch campaigns.

Market Research & Competitive Intelligence

• Conduct research on target industries, market trends, customer challenges, competitive offerings and emerging technologies.

• Prepare market intelligence reports and opportunity assessments.

• Support strategic planning initiatives with market insights.

• Monitor industry publications, conferences, and news sources.

Analytics & Reporting

• Track marketing campaign performance and key performance indicators.

• Analyze marketing and sales funnel metrics.

• Prepare regular reports on campaign effectiveness and lead generation activity.

• Recommend improvements based on marketing data and customer insights.

This position is part of our Marketing team within the Sales organization with the specific title of Marketing & Business Development Specialist.

What Experitec offers:

At Experitec, we know our employees are a critical part to our overall success. We care about the wellbeing of every employee. No matter what stage of life they’re in, Experitec strives to support and care for each employee. We believe in giving our employees the resources they need to succeed to reach their peak performance.

Required Skills, Experience & Abilities:

• Bachelor's degree in Marketing, Communications, Business, Journalism, or closely related field.

• Three or more years of experience in B2B marketing, business development, marketing communications, and/or website- and graphic design.

• Strong out-front communication skills (written and verbal). This role collaborates externally and internally with cross-functional teams. Must be able to take and give direction clearly over the phone and in person.

• Experience developing marketing content across multiple formats and channels.

• Experience with SEO, Google Analytics, and digital advertising.

• Demonstrated track record of strong project management, analytical, organizational, and problem-solving skills.

• Proficiency with Microsoft Office Suite.

• Proficiency with Adobe Creative Cloud Suite, including Photoshop, InDesign, and Adobe Illustrator.

• Experience working with CRM and marketing automation platforms.

• Ability to manage multiple projects and deadlines simultaneously.

• Ability to work a standard Monday through Friday, 8:00 a.m.–5:00 p.m. schedule, with flexibility to occasionally work additional or adjusted hours based on business needs. Reasonable flexibility at the beginning or end of the workday to accommodate personal needs may be approved where business requirements allow.

• Ability to work in the office Monday through Friday during the initial training and orientation period. Once training is completed and full competency is demonstrated, the position may transition to a hybrid schedule, with up to two days per week working from home and at least three days per week working from the office or other work-related locations, such as trade shows, customer events, meetings, or training. Additional in-person days may be required based on business needs.

• Ability to remain flexible regarding which days are worked from home, as the hybrid schedule may vary from week to week based on business needs, meetings, events, travel, and other work responsibilities. Ability to work an adjusted schedule or work from alternate locations as needed for events, project work and training.

• Ability to travel independently nationwide up to 25% of the time. Ability to travel with overnight stays during 50% of the travel for trade shows, multi-day customer events, sales meetings, professional development/training, marketing events and business activities.

• Ability to lift and move up to 25 lbs.

• Ability to drive for the company with a valid driver’s license and the ability to pass driving record background check.

• Ability to utilize personal vehicle for occasional work travel AND ability to rent a car when requested for work travel.

• Strong ability to manage multiple tasks, projects, and competing priorities while coordinating timelines and communicating status updates in a fast-paced environment.

• Ability to demonstrate a professional, driven, positive, and collaborative attitude and work ethic while following established procedures, and providing input and ideas for improvement.

• Ability to escalate issues appropriately and in a timely manner.

• Track record of accepting responsibility for workflow and monitoring activities in a positive manner.

Preferred Skills, Experience & Abilities:

• Experience supporting trade shows, customer events, and training programs.

• Experience in industrial automation, manufacturing, engineering services, technology, and/or industrial B2B markets.

• Familiarity with IFS and/or Paminga.

• Familiarity with Kentico, eCubed, and OBS.

• Basic graphic design and web content management experience.

• Strong understanding of technical product marketing and solution-based selling.

What does Experitec do?

As an Emerson Impact Partner, we have the exclusive right to sell and service Emerson Automation Solutions’ products in our defined territory. Our customers are largely manufacturing facilities and Upstream Oil & Gas. We partner with our customers to optimize the performance of their automated processes (reduce cost and increase throughput and quality), make their plants safer places to work, and/or help them reach environmental goals. Our engineered solutions include both innovative technology, products, and services. We are a group of Driven, Positive and Collaborative Employee Owners!

Benefits Package*:

• Experitec is 100% Employee Owned! Opportunity to become an employee owner and receive company stock through our ESOP (Employee Stock Ownership Plan) encouraging and rewarding long term commitment.

• Flexible work environment with Paid Time Off (PTO) including vacation, personal, holidays, parental leave and volunteer time off. Total Rewards Package includes both annual salary and performance incentive up to 10% based on individual and company performance.

• 401(k): Experitec matches 50% of every dollar employee contributes up to 6% of annual compensation in addition to a 3% Safe Harbor Contribution. This is a total company contribution of 6% to your retirement account.

• Benefit Plans include medical, accident/critical illness, dental, vision, disability, life insurance, Health Savings Account, Flexible Spending Account, Employee Assistance Programs, Years of Service gift cards, and Tuition Reimbursement Career Development & Training Opportunities include On-The-Job training, coaching, mentoring and workshops to improve professional skills and progress toward personal career goals.

*Full details available in Benefits brochure provided to candidates prior to offer decision.

Work Authorization

Experitec does not provide immigration sponsorship (e.g., H-1B visa sponsorship) or immigration support for F-1 STEM OPT work authorization.

Equal Opportunity Employer

Experitec is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Talent Management

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Experitec is committed to providing access and reasonable accommodations in its application process for and to the extent required, for the actual position sought by the applicant for individuals with disabilities. Applicants with disabilities are encouraged to request any needed accommodation(s) using [email protected]. This mailbox is for accommodation requests and will not have visibility or be able to respond to general application or interview status requests.

To all recruitment agencies: Experitec does not accept unsolicited third-party resumes for this position.

This post will be available for application until at least November 10, 2026.

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