Marketing

# Marketing ## Company Overview **Drizzle** is a new-age beverage brand redefining refreshment in India. We specialize in **zero-sugar, low-calorie, probiotic sparkling drinks** tailored for health-conscious, adventurous consumers. Our mission is to make gut-friendly, great-tasting beverages a lifestyle choice for the modern Indian. Drizzle fosters a dynamic, bold, and collaborative culture focused on innovation, wellness, and sustainability. ## Job Summary We are seeking dynamic and creative marketing professionals to help build a bold brand presence, drive engagement, and accelerate Drizzle’s growth across digital and retail platforms. In this role, you will craft and execute marketing strategies aimed at health-conscious Gen Z and millennial audiences. You will be instrumental in telling Drizzle’s story, growing our community, and converting awareness into customer love through both online and offline channels. ## Responsibilities - **Brand Strategy:** Contribute to the development of brand positioning, tone of voice, and visual identity. - **Content Creation:** Develop compelling content across Instagram, YouTube, LinkedIn, and other platforms. - **Digital Marketing:** Manage paid campaigns (Meta, Google, influencer collaborations), SEO, and email marketing. - **Community Engagement:** Build and manage our online community through interactive campaigns and storytelling. - **Performance Marketing:** Track and optimize campaigns for customer acquisition cost (CAC), return on ad spend (ROAS), engagement, and conversions. - **Retail Marketing:** Support point-of-sale (POS) activations, sampling programs, and visual merchandising. - **Market Intelligence:** Analyze trends, competitor strategies, and customer behavior to refine marketing plans. ## Qualifications - Innovative, out-of-the-box thinker in consumer brand marketing. - Strong understanding of Direct-to-Consumer (D2C) and digital-first marketing. - Creative thinker with excellent copywriting and storytelling skills. - Proficient with tools such as Canva, Meta Ads Manager, Google Analytics, and HubSpot (or similar). - Passion for health, fitness, and sustainable living. - Hustler mindset – willing to experiment, iterate fast, and think outside the box. - Educational qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (final-year students may also apply). ## Preferred Skills - Prior experience with beverage or FMCG (Fast-Moving Consumer Goods) brands. - Experience running influencer collaborations and community management. - Strong analytical skills for campaign tracking and optimization. - Knowledge of visual merchandising and in-store marketing. - Proficiency in additional digital marketing tools and platforms. ## Experience - Minimum Experience: 0 years (freshers and recent graduates welcome). - Open to internship and contractual roles. - Prior exposure to beverage, FMCG, or D2C brands is a strong plus. ## Environment - Flexible work environment with a flat, collaborative culture. - Possibility of remote, hybrid, or in-office work (location not specified). - Fast-paced, purpose-driven startup atmosphere focused on innovation and rapid growth. ## Salary - Competitive compensation: ₹20,000 – ₹1,00,000 per month. - Performance bonuses available. ## GrowthOpportunities - Be part of a purpose-driven startup redefining the beverage category. - Opportunity for career advancement as the brand scales. - Exposure to both digital and retail marketing strategies in a high-growth sector. ## Benefits - Flexible work environment. - Flat, collaborative company culture. - Competitive compensation and performance bonuses. - Opportunity to work with a mission-driven team passionate about health, wellness, and sustainability.