Marketing Director

🚀AIMPROSOFT — Marketing Director Opportunity!

We are looking for a strategic, data-driven and hands-on Marketing Director to take full ownership of our marketing function, strengthen Aimprosoft’s positioning in international markets and drive measurable pipeline growth.

This is a key leadership role with direct impact on our business strategy, demand generation and long-term growth.

🎯 Mission of the Role
Build and execute a marketing strategy aligned with Aimprosoft’s business objectives and priority industries.
Drive predictable marketing-sourced pipeline and improve lead quality in close collaboration with Sales.
Strengthen Aimprosoft’s positioning as a trusted engineering partner for complex B2B solutions.
Lead and develop an established marketing team, building scalable processes and a performance-driven culture.
Own marketing performance, budget, analytics and continuous optimization.

🔑 Key Responsibilities

Marketing Strategy & Planning
Develop annual and quarterly marketing plans with clear KPIs, priorities and deliverables.
Maintain a rolling 90-day roadmap and manage resources across priority industries.
Define and continuously optimize the marketing channel mix, including content, SEO, AI search visibility, PR, social media, email, events, partnerships and paid campaigns.
Demand Generation & Business Growth
Own marketing-sourced MQLs, SQLs and marketing’s contribution to qualified sales pipeline.
Improve MQL-to-SQL conversion and collaborate with Sales on lead quality and funnel performance.
Launch and evaluate new marketing channels through structured experiments with clear budgets, hypotheses and success metrics.
Focus on pipeline contribution and ROI rather than vanity metrics.
Brand, Positioning & Industry Marketing
Develop compelling positioning and messaging for complex IT services and technical solutions.
Build industry-specific campaigns and content for telecom, transport, retail & logistics, energy & utilities, and healthcare.
Lead thought leadership, PR and executive personal-brand initiatives.
Drive the development of case studies, industry pages and other proof-based marketing assets in collaboration with domain experts.
Ensure marketing messages reflect Aimprosoft’s actual delivery capabilities.
Sales & Account Enablement
Partner closely with the Sales Director, Account Management and Delivery teams.
Build and maintain a high-quality presales library: pitch decks, case studies, capability presentations, service one-pagers and event materials.
Support executive positioning for strategic meetings, pitches and industry events.
Support account-expansion initiatives with relevant messaging and marketing materials.
Marketing Operations, Analytics & AI
Own marketing budget planning, allocation and optimization.
Define marketing KPIs, dashboards, attribution and monthly leadership reporting.
Track campaign effectiveness, pipeline contribution, conversion rates and marketing ROI.
Develop effective marketing processes, automation and tooling.
Drive practical AI adoption across marketing workflows and content production.
Team Leadership
Lead and develop an existing marketing team of nine specialists across content, growth, SEO, personal branding, design and web.
Set quarterly objectives, establish accountability and provide regular performance feedback.
Coach team members, manage external partners and ensure sustainable workload distribution.

🔥 What We Need From You
English at C1 level or higher.
8+ years of experience in B2B marketing, including 3+ years leading a marketing function or team.
Experience in IT services, software outsourcing, technology consulting or B2B SaaS targeting international markets (USA, UK, EU).
Proven ability to translate business objectives into actionable marketing strategies.
Demonstrated impact on marketing-generated pipeline, lead quality, conversion rates and revenue.
Strong understanding of B2B demand generation across organic and paid channels.
Experience positioning complex technical services and building industry-specific marketing strategies.
Experience with account-based marketing or account-expansion initiatives.
Strong sales enablement and cross-functional collaboration skills.
Advanced understanding of funnel analytics, attribution, marketing KPIs and ROI.
Experience owning marketing budgets, managing agencies and prioritizing investments.
Practical experience applying AI tools and automation in marketing.
Proven people management, coaching and performance management capabilities.

🤖 AI & Modern Marketing Tooling
Confident hands-on use of modern AI tools in marketing workflows.
Ability to identify and implement automation opportunities.
Experience with marketing analytics, SEO tools, CRM systems and reporting.
Ability to improve team productivity without sacrificing quality.

📌 Nice to Have
Experience marketing IT services within our priority industries.
Experience building executive personal brands as a B2B business-development channel.
Experience packaging technical services or launching consulting offerings.
Familiarity with Ahrefs, GA4, Google Search Console, Airtable and B2B CRM platforms.

📈 What Success Looks Like
Growth in marketing-sourced SQLs and marketing’s contribution to qualified pipeline.
Improved MQL-to-SQL conversion and SQL forecast accuracy.
Successful execution of marketing commitments across priority industries.
Measurable improvement in marketing ROI.
High adoption of marketing assets by Sales and Account Management.

Within the first 90 days, we expect a business-aligned marketing plan, clear resource allocation across priority industries, an audit of the presales and case-study library, and established monthly KPI reporting.

🤝 Reporting & Collaboration
Reporting to: CEO
Close collaboration with: Sales Director, Account Management, Delivery and Industry Leaders.

💼 What We Offer
A leadership-team position with real ownership of marketing strategy, brand and budget.
An established team of nine marketing professionals.
A company with more than 20 years of experience and long-term international client relationships.
Opportunities to develop industry-focused and AI-related marketing initiatives.
Fully remote work from Europe or Ukraine, or office-based work in Ivano-Frankivsk.

🧭 Recruitment Process
Recruitment Interview → English Check → Leadership Interview → Test Task → Offer