Marketing Director - Virgin Media
Description
The Opportunity – Marketing Director, Virgin Media
This a rare, career-defining opportunity to take a brand with extraordinary heritage in the UK market and reinvigorate it from the ground up. Reporting to Kathryn Imrie, Chief Consumer Officer of Virgin Media, you will become part of a newly formed Virgin Media Leadership Team – one that is laser focussed on delivering for the millions of customers who depend on Virgin Media for connectivity and entertainment.
As Marketing Director - Virgin Media, you’ll shape how customers experience and value Virgin Media, from the reasons they choose us to why they stay. You’ll lead our brand, customer strategy and insight, loyalty and customer value agenda, combining a deep understanding of customers with commercial thinking to drive acquisition, engagement, retention and sustainable growth.
You’ll set the customer growth narrative and turn insight, data and market intelligence into action across the full customer lifecycle. Working closely with Commercial, Propositions, Product, Partnerships, Digital, Channels, Customer Operations, Data and Finance, you’ll lead our approach to brand and go-to-market, loyalty and retention, customer value and marketing effectiveness, ensuring investment is focused on the opportunities that deliver the greatest customer and commercial impact.