Marketing Manager (Brilliant Harvest)

About the Role:

As the Marketing Manager, you are the voice of our brand and the engine driving our market presence. You bring a deep understanding of B2B equipment dealership marketing, community engagement, and lead generation. You understand that we win when marketing enables strong hand to hand engagement within the industry versus broad digital marketing. You will oversee our marketing efforts being highly engaged and focused on enabling sales strategy that drives growth. You are a strategic thinker who is equally comfortable rolling up your sleeves to leverage AI tools, create content, manage events, and drive communications across our customers.

Reports to: VP Marketing & Customer Experience

Location: Calgary area preferred; remote, with regular travel to dealerships and industry events

Responsibilities:

1. Content Creation & Digital Presence

• Design & Collateral: Utilize Canva for graphic design to build compelling presentations, one-sheeters, and customer success stories. Ensure sales presentations are up to date and provide a comprehensive view of the value our platform provides.

• Web Management: Own our company website, including an upcoming redesign, and its ongoing content, SEO, analytics (GA4, Tag Manager, Search Console), and conversion optimization.

• Search & Paid: Manage organic and paid search performance, including generative engine optimization, brand search, and Google Ads campaigns.

• Social Media: Create engaging social media posts and manage our social channels (today just LinkedIN and Youtube) to build brand awareness.

2. Brand Communications & PR

• Thought Leadership: Write, edit, and pitch guest contribution articles to industry publications and associations.

• Podcast: Grow the reach of Built on Iron, our industry podcast, through guest outreach, short-form clips, newsletter syndication, and trade press pitching.

• Press Releases: Write and distribute press releases for customer partnerships, product launches, and company milestones, and build relationships with agriculture, equipment, and dealership trade media.

3. Customer Marketing & Adoption

• Dealer Co-Marketing: Build marketing kits that help dealerships promote their branded assistant to their own customers and drive farmer and contractor adoption.

• CSM Enablement: Partner with Customer Success to create content and marketing materials to assist with driving adoption at Brilliant-powered dealerships.

4. Sales Support & Lead Generation

• Lead Management: Working with the Sales team to drive sales lead engagement campaigns using Claude and HubSpot. As well as being in charge of Hubspot functionality and administration.

• Customer Proof: Build case studies, testimonials, and customer photo and video content, and support voice-of-customer surveys that turn results into proof points.

5. Event Management & Dealership Engagement

• Industry Events: Organize and execute dealership thought leadership events to position Brilliant Harvest as an AI equipment industry pioneer.

• Educational Content: Coordinate dealership AI training events and develop the supporting educational content alongside the sales team.

• Customer Success Alignment: Coordinate closely with the Customer Success team to plan and execute impactful dealership customer events.

• Sales Enablement: Support the sales team directly by assisting with presentations, and by generating leads leveraging attendee email and LinkedIn communications.

• Event Lead Generation: Generate leads from events through attendee follow-up by email and LinkedIn, and support the sales team with event presentations.

Qualifications Required

Why Join Brilliant Harvest?