MARKETING MANAGER

Automotive Dealership Marketing Manager

Key Responsibilities

• Manage and or assist with company events.
• Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.
• Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.
• Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.
• Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.
• Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.
• Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.
• Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.
• Communicate marketing programs and promotional initiatives to dealership staff and management.